Archives: Agenda

• Traditional segmentation still matters—but it’s not enough
• The no-alcohol opportunity is much bigger than it looks
• Who are non-alcohol consumers? Let’s go beyond the surface
• Better taste match directly translates into higher value share

Moderator: Rachelle Peterson, Founder, Rebound & Rise

Strapline: Cutting through the noise to drive measurable value

• Market outlook: investment signals, consolidation, and risk priorities

• AI – separating hype from tangible results

• Establishing a use case – the difference between failure and success

• Investment priorities: where should you invest?