Archives: Agenda

Traditional segmentation gets you in. Taste makes you win.

  • Traditional segmentation still matters—but it’s not enough
  • The no-alcohol opportunity is much bigger than it looks
  • Who are non-alcohol consumers? Let’s go beyond the surface
  • Better taste match directly translates into higher value share

From Closure to Connection: Turning Every Bottle Closure into a Connected Asset

  • Connected packaging platform that turns standard closures into digital marketing channels.
  • How every bottle cap is already a direct touchpoint with the consumer – and why most brands aren’t using it
  • How P-Code works: unique QR codes printed at industrial scale enabling promotions, loyalty mechanics, traceability, and sustainability communication
  • Real-world results: lessons from deploying over half a billion coded caps in 2025
  • What beverage brands need to get right operationally and technically to activate connected packaging at scale – and what the data reveals about consumer scanning behaviour

The Burning Platform Is Ablaze. The Structural Shifts the Industry Must Confront To Survive

  • 3 separate fires beneath the industry’s feet

– Volume decline – the industry faces significant headwinds e.g. moderation, changes in socialising, macro-economic pressure

– Threats from non traditional players e.g. Coca-Cola and PepsiCo?

– GLP – 1 – Is it the single biggest threat to beer and cider consumption in our lifetime?

  • Which flame is burning hottest under YOUR business right now and how must the industry adapt to thrive?

Join this expert-led, peer-to-peer deep-dive session to hear from those in the know. Take back to your business an understanding of what it takes to succeed and lessons learned from those who have been there, done that.

 

Delegates must pre-register interest prior to the day of the event.

HOSTED BY: William Blackett, Director of Consulting, GlobalData

Cider Renaissance – A Category Reborn

  • Authenticity and innovation – lessons from cider’s biggest market
  • Zero alcohol, flavours and fruit, abv – how range recruits.
  • Occasion and drinker demographics.
  • Market trends, opportunities and the future