With the most diverse speaking faculty yet, Future Retail Strategies 2017 saw retailers from every part of the industry gather to discuss how to better engage with consumers.
GlobalData Retail kicked off the two day conference by setting the scene for the retail landscape to help with future business forecasts and priorities. They shared forecasts on expenditure and growth within the sector; highlighting the most profitable areas within the retail space to help future businesses increase profit. Shell Retail displayed how a traditional bricks and mortar store could still optimise technology to advance their customer experience through add-on services like cashless vending. Alongside the bricks and mortar view, there was a strong digital angle to this year’s conference as Brand Alley presented key avenues for growing customer loyalty through online channels. They demonstrated their use of Artificial Intelligence (AI) and machine learning tools to gather targeted consumer data. Holland & Barrett continued this conversation of brand loyalty by exploring their strategies of maintaining rapport with their long term customers through utilising early purchase funnel metrics. Time Inc kicked off the second day with a presentation on balancing the traditional store and ecommerce play approach view of consumer engagement to create the best strategy for satisfying your customer’s needs. GlobalData Retail ended the two days by hosting a workshop session to facilitate an interactive discussion around the impact of millennials on the current market.
This was just a snapshot of the revealing two days of information delivered so join us for our 2018 event by registering now or get in touch for more information!
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