3 Key Considerations for 2016 and Beyond
During this year’s Future Retail Strategies Congress, some common considerations emerged during discussions. What key areas are retailers focusing on for 2016 and beyond?
Creating the perfect, seamless omnichannel experience remains a challenge for retailers across the board. Understanding and more importantly measuring customer journeys is another area that is becoming a more prominent area of focus, especially when retailers are considering creating new platforms for every touch point of customer experience.
Post-Brexit uncertainty has also emerged as a major concern for many retailers. How will it impact on domestic consumer confidence in the long-term and what does it mean for those retailers who want to expand internationally?
The third topic keeping retailers up at night is future technology. Given the speed of innovation, how do retailers choose the right technology and identify those that are simply fads? Evolving the high-street store seems to be a particular area of investment as bricks-and-mortar rises to prominence again as a major brand-builder. Some retailers even feel that 2017 is the year that consumers will see robotics and artificial intelligence integrated into the customer journey.
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