3 Ways Mobile Technology is Revolutionizing the Retail Industry
With mobile technology on the rise, consumers are now able to research, compare and purchase products via their mobile phone. Due to this, retailers must be aware of the forces working in the market to take advantage of the opportunities to come.
Retail stores around the world are using technology to improve the consumer’s experience by making it more convenient, easier and more enjoyable. Currently, 1 out of 3 consumers use their smartphone to find out information about a product as opposed to asking an employee in the store. Listed below are 3 ways in which are currently being used to transform the retail industry.
1) Mobile Wallets Making Payments Easier
Mobile Wallets has made the shopping experience so much easier for customers. This is because applications on smartphones can store your credit/debit card in one place. This means consumers don’t have to worry about carrying their bulky wallets/purses. To make payment via your mobile phone, you just tap the home button twice and place your phone over a payment device.
With this new technology, mobile wallets are going to continue to grow in popularity which means these cuts down online waiting times in store.
2) Barcode Scanning Apps Make Shopping Quicker and More Affordable
Retail companies are developing barcode scanning, price checking apps to enable consumers to check the price of in-store goods without asking a member of staff to check the price. In addition to this, the app allows users to compare the same product within different shops allowing the consumer to find the best prices.
3) Beacon Technology
Beacon Technology uses Bluetooth to send messages to a mobile device that are in close proximity to them. Retailers are implementing beacon technology to send relevant deals to customers when they are near products on sales or alert them about products they previously bought.
To learn more about how Mobile Technology Is revolutionizing the retail industry, register today and quote MK-BPSO to attend this year’s Future Retail Strategies Congress 2018. This year’s event will bring together over 150+ attendees to address the challenges currently being faced by companies and exploring the technologies that will enable retailers to maximise their customer base and ensure high retention rates with exceptional customer service delivery.
Click here to find out more
Arena’s business-to-business events offer a myriad of opportunities for sponsors and exhibitors to drive their businesses forward.
Our sponsorship packages help companies educate ther target market on key industry issues and spread brand awareness throughout the
If you want to discuss how we can help you generate leads and add-value to your corporate and brand image please contact:
+44 (0)20 7936 6948