I am the Customer Insight Manager at Screwfix. Prior to that I worked within Supply Chain and Merchandising management across both DIY and Luxury retailers including Argos, Homebase and Fortnum & Mason. I manage the insight research we conduct at Screwfix in understanding why our customers behave as they do. I also gain insight and ideas from our customers to help understand how we maximise our business to continue meeting their needs and improving their experience with us. This is a very exciting time as Customer Insight is looked to more and more to drive businesses forward and my team are very much at the forefront of that for Screwfix
Vikki Head
