Adam is a veteran sales and marketing executive, award-winning brand builder and cannabis industry innovator, known for building high performing teams and driving significant business results.
Adam currently serves as the Chief Commercial Officer at Westleaf Inc, a publicly traded, vertically integrated cannabis company focusing on cultivation, extraction and wholly owned retail cannabis stores. In this role, Adam leads all sales, marketing and business development initiatives, along with the company’s strategy and execution of its retail roll-out in Western Canada.
As one of the first to join the company, Adam has been responsible for the ideation, development, and launch of Westleaf’s award-winning retail brand, Prairie Records. Adam is also responsible for developing the company’s premium proprietary cannabis product lines and distribution strategy.
As an early adopter of the cannabis industry, Adam brings over 10 years of experience in regulated consumer-packaged good sales, marketing and business development. Prior to Westleaf, Adam served as Vice President of Specialty Sales at Labatt Breweries of Canada, where he was responsible for over $70 million in revenue and overall volume and revenue growth in eight major urban centres across Canada. Prior to that, Adam served as Senior Manager of Finance at Labatt, where he led the business integration and brand expansion for the acquisitions of Mill Street Brewery and Mark Anthony Brands.