As the Head of Operations at Willicroft, Margot brings all-round practical experience with regards to bringing dairy-free products to market. Willicroft is a plant-based cheese company focussing on enabling decadent taste experiences rather than sacrifices to serve the health of the planet. In addition the focus lies on sustainability in the broadest sense of the word, meaning much further than solely vegan faced.
With masters in Corporate Finance as well as Environmental policy Margot understands what it takes to influence consumer’s behavior and how to get there. As the company is in the start-up phase, the connection to the end consumer is close and their expectations as well as limitations are well-known. Using this knowledge Margot will take part in a panel discussion to reflect on bringing dairy-free into every day indulgence.