Jean-Marc van Maren is the Chief Product Officer for the Cabka Group. He has held C-level positions with several industry leaders both in Europe and the USA: GENERAL ELECTRIC, LPR and SCHOELLER ARCA. In his career he has successfully established several new businesses in the field of engineering plastics, industrial packaging, logistic services and recycled plastics. Very early on in his career he developed the system thinking approach for reusable packaging and he is a strong advocate for synergistic relationships between ecological and economic systems.