Juan Martinez is a 37-year industry veteran. Juan is Principal and Founder of Profitality Labor Guru, an Industrial Engineering Consulting Company that helps brands optimize their investment to drive better “unit economics”. This experience spans to over 100 different concepts across all menu and service system offerings. Juan is a licensed Professional Engineer, with a BS in Industrial and Systems Engineering from Georgia Tech, and an MS in Engineering Management and PhD in Ergonomics from the University of Miami. He is a member of several professional organizations, including Foodservice Consultants Society International (FCSI), where he is a member of the “Board of Trustees”, as well as the Institute of Industrial Engineering (IIE). As an industry “thought leader” Juan frequently speaks at industry gatherings, and has written over 100 articles in foodservice and Industrial Engineering Journals, including a regular column in the Foodservice Equipment & Supplies web site. Juan is also a Fellow of The Culinary Institute of America.