Passionate by the brands packaging industry, Catherine is a young and dynamic international speaker who has managed packaging product launches over the last 10 years in different industries.
Convinced that every aspect of a packaging has its “role” on the brand’s identity, she has been working over the last 4 years with Research & Development packaging teams on the impact that a closure can have in the overall pack of a new or existing brand.
How can a closure be the driver for premiumization and improve the consumer opening experience? Come listen to her and you may change your perception of screwcaps.
Catherine is a globetrotter, travelling with her suitcase full of trendy closures from West to East Coast USA, going to Latin America and ending in Europe where she is based (in Paris).
She says: “Brand Managers are my partners in crime in understanding current needs and evolving with market trends.”
Convinced that premiumization and sustainable packaging are closely related, she continuously works with customers to pivot their packaging towards more sustainable direction without losing the premiumization aspect that remains decisive.