Sam Akinluyi

Sam is the Managing Director for Innocent Drinks (UK & Ireland) and Founding Partner of the non-profit, PSALT.  Over the past few years, the innocent business has grown significantly to become the UK & Ireland’s favourite little healthy drinks company. It is known for its product innovation and compelling vision for the healthy chilled drinks category. Prior to innocent, Sam spent 20 years in the Consumer goods industry working for Nestlé, General Mills and Mars, where he led the Commercial Strategy department and was also the Grocery Sales Director for the UK.