Simon joined Penderyn in June 2020 with a remit on international brand development covering existing business, new markets and channels.
Simon has a wealth of experience in the drinks industry featuring over 22 years at Guinness Brewing / Diageo plc, followed by a period managing EMEA & India for Remy-Cointreau’s global travel retail division and prior to joining Penderyn, played a key role in Halewood international as MD of a new travel retail business and building Whitley Neill Gin into #4 premium gin in the channel globally by the end of 2019.
Starting out in logistics & supply chain functions within Guinness, Simon moved into commercial roles in late 90s and since 2002 has been working almost exclusively in international and duty-free markets.