Aaron Smedley

An experienced and international customer centric Senior Director, Marketing and Operations most recently leading Omnichannel strategy and Digital Product at Anheuser-Busch InBev. A background in senior roles with global brands including Arc’teryx, and Apple across North America and Europe.

A proven track record of designing, delivering, and driving omnichannel strategy and execution for all Direct to Consumer channels and Franchise programs across markets in NorthAm, Europe and the Middle East.

Passionate about the customer experience, journey and value proposition together with a deep knowledge and understanding of best in class operational excellence, processes and procedures, and with a demonstrated record of coaching, training and developing high performing leaders and teams in fast-paced and high-growth consumer focussed environments.