Sally Orland

Sally heads up the Category Strategy function at CCEP, with a focus on turning shopper understanding into action and building category capability. Prior to this she worked across a number of Category & Insights roles within CCEP and before that, JTI. Sally has a passion for understanding shoppers & consumers, finding the human angle to the hard facts. Outside of work she enjoys spending time with her family & 2 dogs, competing in dressage competitions and painting.