Luke is CEO and Nerd-in-Chief at REAL Insight, a US-based in-context insights agency that empowers brands to win at-shelf. Spending over 1,000 days in store observing and engaging with shoppers has instilled in him an unrivaled passion and expertise for helping leading brands be seen, understood, and wanted at the speed of shopping. He and his team are privileged to work with some of the biggest food, beverage, and spirits companies and illuminating their path toward sustained growth.