Diana Arellano is Chief Revenue Officer at Overproof, the premier provider of business intelligence and AI-driven innovation for the alcohol industry. Diana’s strategic leadership has been instrumental in transforming Overproof into an industry leader, empowering both emerging and established beverage alcohol brands with cutting-edge data solutions.
At the forefront of AI integration in the industry, Diana spearheads Overproof’s growth strategies, overseeing marketing, sales, and client success to ensure brands thrive in a competitive marketplace. She is leading efforts to implement generative AI solutions that enable dynamic sales planning and operational excellence, helping some of the largest global beverage enterprises optimize their revenue performance.
A recognized thought leader, Diana draws on Overproof’s unparalleled market intelligence and trend data to deliver actionable insights that allow brands to outsmart the competition. Her focus on operational innovation and commitment to driving commercial success makes Overproof a trusted partner for alcohol brands seeking to elevate their market presence and scale effectively.