A snap-shot into the future of the toy sector
ESI are delighted to showcase 2 of the top 5 global toy brands at the 2018 edition
Katharina Sutch, Global Shopper Insights Director at LEGO Group and Irene Martinez, European Retail Activation Manager at Hasbro will introduce us to the magical industry of toys! Who would be more fitting to speak about the difference between shopper and consumer insights than the 2 leaders of the toy industry? No one!
Our two very experienced speakers will showcase exclusive case studies on how to turn shopperand consumer insights into a strong in-store experience. Irene Martinez will join us to explain Hasbro’s “Point of Emotions” strategy, a programme to enable Hasbro to better engage with consumers and create meaningful customer experiences at the point of sale. Katharina Sutch will also be joining us to examine how to convert shopper insight research into activity and how this data can be used to enhance activation and campaigns.
We know you don’t only want to hear success stories and sometimes the most valuable advice can be found by better understanding what went wrong. Our speakers will talk frankly about the challenges in the toy industry, the roadblocks they’ve faced and how to overcome them.
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Our sponsorship packages help companies educate ther target market on key industry issues and spread brand awareness throughout the
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