About GBPS 2018
At the 9th Global Brand Protection Summit, taking place in October 2018, Compelo (formerly Arena) is pleased to bring together the definitive group of executives responsible for technology and strategies to secure and protect global brands. There will be private 1 -2-1 meetings, expert guidance through a first class conference programme and numerous networking opportunities.
On the opening day delegates will be able to decide which stream of brand protection they wish to further develop, Cross-Industry or Luxury and Premium brands.
New Global Challenges
Counterfeiting is not a new issue, but the days when only luxury goods were counterfeited and unauthorised music CDs and DVDs were sold on street corners are long gone. Today, counterfeiters are reproducing anything everything. They have become more sophisticated in their methods, which makes fakes increasingly harder to identify. Governments and businesses are being robbed of hundreds of billions in tax revenues, income and jobs whilst consumer safety is put at risk by unsafe counterfeited products.
The total magnitude of piracy worldwide is estimated over $600 billion. Moreover, the trafficking of counterfeit goods is growing. Last year, global sales of anti-counterfeiting packaging technologies were worth $64 billion.
Protecting YOUR Brand
Any brand protection strategy must involve the company as a whole, with key questions such as how to minimise brand abuse in sales, brand management, marketing, finance, manufacturing and legal departments?
Companies must find an efficient strategy to deal with the consequences of cybersquatters and counterfeiters as grey marketers remain as pressing as ever. The consequence of an ineffective brand protection strategy is not only a loss of revenue but a damaged brand with lower margins and, most important of all, confused and unhappy customers.
But how to make your brand protection strategy a success? A significant determinant of the success of brand protection comes from inside the company. Brands are starting to recognise the influence of company culture on the overall success of brand protection. It is vital to combine investigation and legal action with communication and education within a company, and bring together all players to fight counterfeiting better. The right culture needs to be established in order to win this fight.
Arena’s business-to-business events offer a myriad of opportunities for sponsors and exhibitors to drive their businesses forward.
Our sponsorship packages help companies educate ther target market on key industry issues and spread brand awareness throughout the
If you want to discuss how we can help you generate leads and add-value to your corporate and brand image please contact:
+44 (0)20 7936 6948