Archives: Agenda

Strapline: Cutting through the noise to drive measurable value

• Market outlook: investment signals, consolidation, and risk priorities

• AI – separating hype from tangible results

• Establishing a use case – the difference between failure and success

• Investment priorities: where should you invest?

• Why most hotel AI and analytics initiatives fail: fragmented data, unclear ownership, and weak governance
• How unified BI and disciplined data management enable better commercial and service decisions in practice
• What it takes to move from “nice dashboards” to real, data-driven revenue steering in hotel operations

• Shift focus from chatbots to invisible operational AI guests feel.
• Use AI to boost efficiency, accuracy, and profit—keep service human.
• Tackle the data tax: surface and fix data-quality issues.
• Prioritize prediction/correction (ETL, BI, pricing, inventory) for ROI.