Breakfast Deep-Dive – Health and Permissible Indulgence In Dairy: Are They The New Drivers Of Premiumization?

  • Discover how to leverage indulgence and added functionalities to enhance the perception of product value
  • Explore whether indulgence and health-focused functionalities can coexist within the same market demand space
  • Identify the most influential product claims

Join this expert-led, peer-to-peer deep-dive session to hear from those in the know. Take back to your business an understanding of what it takes to succeed and lessons learned from those who have been there, done that.

Delegates must pre-register interest prior to the day of the event.

HOSTED BY: Magda Dziuba, Senior Commercial Analyst, Consumer Division, GlobalData

Breakfast Deep-Dive: Greenwashing or Planet-Proofing

Authenticity, transparency, and verifiability of environmental claims 

  • How are brands using marketing to appear sustainable? 
  • Do consumers “talk the talk” but not “walk the walk”? 
  • Genuine planet-proofing: Ensuring verifiable actions that reduce environmental harm across the product’s entire life cycle 
  • What is the commitment of businesses to ESG? 

CO₂ Under Control

  • CO₂ recovery and reuse solutions tailored for breweries
  • Improve safety and monitoring with smart control and detection systems
  • Reduce CO₂ purchasing, stabilize supply, and lower environmental impact

Senior representative, LogiCo2

Designing a smarter PMPF for intended purpose and performance claim evolution

  • Planning modular PMPF studies to generate evidence supporting claim refinement, new use settings, or population expansion
  • Addressing gaps from initial submissions and identifying operational challenges
  • Leveraging AI tools to streamline post-market data collection, identifying emerging risks earlier, and improving interpretation of real-world performance
  • Using PMPF outcomes to support intended purpose expansion and/or claim updates