Archives: Agenda

60 second solution provider introduction.

• Drinking is becoming more intentional, modular, and occasion-led
• Consumers are willing to pay more—but only when value is clearly earned
• Cross-cultural flavors are characterizing everyday discovery, not just occasional experimentation
• Functionality is entering alcoholic beverages incrementally, led by acceptable and low-risk claims

• What the craft boom of 2010–2020 actually was — and why it couldn’t last
• How one farm-based brewery survived by moving across categories: beer, tonic, gin, and soft drinks
• Where the creative energy went — and what “craft” means in 2026
• The shift from passion-driven to structure-driven: what it costs and why it’s necessary
• What small producers see that large ones miss — and vice versa
• The opportunity hiding in the correction

• Flavour as a Core Driver of Innovation: Flavour is emerging as a primary lever for differentiation and growth, shaping product development, premiumisation, and brand identity
• Cross-cultural Flavour Influence: ingredients and taste preferences from different cultures inspiring new and hybrid beer experiences
• Cross-category Flavour Transfer: Flavour innovation is increasingly influenced by adjacent categories (e.g., cocktails, coffee, desserts), enabling brewers to borrow, adapt, and reinterpret familiar taste cues in beer
• Emotions, Occasions, and Flavour: Evoking comfort, excitement, nostalgia, or indulgence, while leveraging context and occasions, driving consumer preference and loyalty

• End-of-line packaging: strapping, wrapping, and load containment solutions
• Reduce transport damage while optimizing material use and cost per pallet
• Automation options to increase throughput and improve workplace safety

• A digital factory platform where production data truly comes together.
• Collect, organize, and prepare all process data — from machines, sensors and control systems — for advanced analytics and optimization.
• Real-time insights into all stages of production, from raw material intake until the bottled beer