Archives: Agenda

• Brand vs. Independence: Strategic Trade-offs
• Technology, Guest Experience & Commercial Performance
• Sustainability as a Competitive Differentiator

• Benchmarking Europe’s digital maturity and innovation adoption against global markets
• Where tech investment is accelerating – from AI and automation to personalization and sustainability tech
• What the data tells us about hospitality’s next intelligence-driven evolution

• Connected packaging platform that turns standard closures into digital marketing channels.
• How every bottle cap is already a direct touchpoint with the consumer – and why most brands aren’t using it
• How P-Code works: unique QR codes printed at industrial scale enabling promotions, loyalty mechanics, traceability, and sustainability communication
• Real-world results: lessons from deploying over half a billion coded caps in 2025
• What beverage brands need to get right operationally and technically to activate connected packaging at scale – and what the data reveals about consumer scanning behaviour

• Driving top line growth through smart can packaging
• Improving efficiency, costs and ESG in kegs
• From technical detail to measurable business results

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