Archives: Agenda

• Overview of the EU market trends and prominent technologies
• Economic drivers, regulations and major trends in the UK
• UK specific trends, opportunities and challenges

• Using potato-based starches and proteins to create perfect creaminess and “melt” in dairy alternatives
• Replacing modified starches and additives with natural, functional ingredients for a shorter, friendlier label.
• Fortifying high-protein formulations without compromising on taste or stable shelf-life.

Senior representative, Avebe

• Identifying what percentage of Gen Z consumers drink alcohol
• Abstinence rates are rising: How are brands pivoting from simple alcohol replacements to complex, botanical-forward formulations?
• Analysing dealcoholisation techniques and flavour engineering that mimic the exact mouthfeel, viscosity, and aromatics of traditional full-strength spirits

• Outpacing the crowd with bold new flavours
• Identifying areas that large competitors are too slow to fill
• Winning the category by proving our product moves faster than legacy brands

• Leveraging AI to improve accuracy in forecasting consumer purchase behaviour
• Testing complex flavour profiles and sustainable packaging concepts
• Optimising pack and shelf design before a product hits the retail shelf

Senior representative, Cambri