Archives: Agenda

The next big wave in functional beverages isn’t coming — it’s already here. Hemp-derived THC beverages are poised to redefine “better-for-you buzz,” opening the door to mass-market adoption in the U.S.

• What is THC, and why hemp matters— How hemp-derived THC sidesteps federal cannabis restrictions and unlocks true interstate commerce
• The U.S. market opportunity— Cannabis beverages have already surpassed $1B USD in annual sales — with hemp-derived THC beverages emerging as the fastest-growing segment
• Consumer demand curves— More than 50% of consumers under 35 are open to trying THC beverages, with “sessionable dosing” (2–5 mg) driving repeat purchases
• Regulatory clarity (and chaos)— Navigating the patchwork of state laws while preparing for the inevitability of federal change
• The strategic play— Why hemp-derived THC is the lowest-friction entry point into cannabis beverages today, and how early movers are seizing market share
• SōRSE Technology— The benchmark emulsion system powering leading brands to deliver safe, stable, and scalable THC beverages with confidence

• How soft-launch testing provides faster, deeper insights to drive brand growth
• Why customer behavior sometimes contradicts stated preferences
• How AI is transforming creative work and brand-customer fit

• Introducing a relatively new category, a breakout product that has become phenomenally successful very quickly
• Benefits of fermented tea
• What makes Real Sparkling Fermented Tea unique
• Understanding the consumers and trends driving demand for sparkling fermented tea

In this mind-expanding session, we explore how humans’ timeless pursuit of pleasure is shaping the next frontier of drinking culture.

• A global roundup of what’s new, unique, and rule-breaking
• A look at where we’re headed next as consumers seek joy, connection, wellbeing and rebellion

• Increased consumer desire to drink non-alcoholic alternatives with sophisticated taste
• Consumers generations mostly driving the trend
• What is required to deliver against consumers’ need

In today’s competitive retail landscape, packaging is no longer just about protection – it’s a powerful marketing tool that can make or break a sale.

Join us for an engaging session where we explore:

• Why the shelf matters – and how to win at the point of purchase
• How packaging influences perception – from brand identity to emotional connection
• The sustainability shift – what today’s consumers expect and how to meet it
• DS Smith’s approach – how we go beyond the box to help you sell more and reach more customers

Whether you’re in marketing, product development, or supply chain, this session will give you fresh insights and practical ideas to elevate your packaging strategy.