Archives: Agenda

• Guest-led vs upsell-led ancillary models (F&B, wellness, experiences)
• Unlocking ancillary revenue opportunities during the guest journey
• Using data and AI to personalize offers
• It’s not one size fits all – which technologies are appropriate for which venues?

Moderator: Nicholas Wyatt

• Industry leaders debate hype vs. long-term adoption
• Barriers to implementation across diverse EU markets
• Operator and investor perspectives on ROI and decision making on spend
• Emerging trends in guest expectations across EU markets

Moderator: Ted Horner

Panelists TBC

• Competing in hyper-saturated markets against global brands—and why we built a proprietary CRM/CRS and PMS to control our guest data and execution.
• CDP as the “brain” of the stack: practical lessons from integrating the CDP with in-house systems to unify profiles, activate data across channels, and improve decisioning.
• From collection to personalization: progressing from basic data gathering to advanced segmentation and scalable, targeted guest experiences—what worked, what didn’t, and what others can replicate