Transforming communications for better customer outcomes

Better customer communications don’t come from better wording alone. They require organisations to align people, processes, and technology around a clear customer communications strategy.

  • What wider business changes are needed to deliver clearer, more effective communications?
  • How can you improve customer understanding, outcomes, and trust?
  • How can stronger communications drive better business performance with greater engagement, efficiency, and consistency.

 

[Case Study] Accessible financial services for all

How can banks offer critical support to vulnerable customers without being condescending? How can empathy and understanding be embedded into product design?

This case study will examine how Project Nemo co-created a payments application for people with learning disabilities.

Opening Keynote: Navigating the New Spirits Landscape

  • Understanding today’s mindful consumer: A look at how changing drinking habits and a focus on wellness are affecting the spirits category
  • Balancing value and premiumisation: Maintaining premium positioning while adapting to tighter consumer budgets and selective spending habits
  • Managing global uncertainty: Adapting supply chains and market strategies to navigate geopolitical shifts and trade challenges

AI in hospitality — Threat, Tool or Turbocharger?

  • Is the UK market ready for full adoption of AI and how does it compare to the rest of Europe
  • Practical and concrete ideas of how to implement AI for efficiency
  • How to evaluate and prioritise investments
  • The payback period: what owners and operators want to see
  • How to ACTUALLY use AI in your hotel
  • Identifying the potential threats such as cyber security, loss of human touch and vendor lock-in and opaque models

Senior industry representative

Automating UK Hospitality: Seamless Service or Screen Fatigue?

  • Human vs digital: where UK guests prefer people or self-service
  • Omnichannel, not overload: connect channels without spamming guests
  • Future lobby: rethinking space and service around automation
  • Personalisation vs privacy: use data responsibly under UK GDPR
  • Proven ROI: focus on tech that cuts cost and improves quality

Senior industry representative