Case Study: Delivering Sustainability Against Aggressive Climate Targets

  • Identifying key areas where sustainability can be achieved
  • Balancing long-term decarbonisation targets with current supply chain, glass manufacturing, and agricultural realities
  • Driving structural change, from low-carbon distillation technology to alternative packaging and circular distribution

Exploring Trends & Innovation in The Mixer Category

  • Exploring innovation in premium non-carbonated mixers
  • Analysing the drivers behind the recent growth in spirit-specific sodas
  • Examining how mixer flavour profiles are advancing past simple sweet or bitter notes

Sealing the Future of Spirits Packaging

  • Crafting premium, eco-designed closures that reduce environmental footprint without compromising on luxury aesthetics
  • Leveraging smart closure technologies and NFC elements to drive consumer engagement and brand authentication
  • Implementing advanced anti-counterfeiting solutions to secure product integrity and build consumer trust globally

EU Regulations & Compliance: Navigating ESPR and Smart Packaging

  • Overarching Framework: Understanding the Ecodesign for Sustainable Products Regulation (ESPR)
  • The Data Hurdle: Navigating DPP compliance by linking supply chain data to smart packaging
  • Packaging Mandates: Critical updates on the Packaging and Packaging Waste Regulation (PPWR)
  • Operational Impact: Integrating serialized QR codes and digital connectivity into primary packaging

AI-Driven Personalisation & NPD

  • Using AI to identify occasions driving consumer preference and loyalty
  • Exploring how major brands use AI and big data to predict flavour trends
  • Accelerating NPD timelines from years to months

Senior Representative, AI Palette

Translating Brand Identity onto the Shelf

  • Designing highly distinctive bottle profiles and graphic layouts that command immediate consumer attention
  • Communicating heritage narratives and sustainability credentials that connect emotionally with modern drinkers
  • Future-proofing visual identity through digital packaging and smart labels