Archives: Agenda
Case Study: Transforming Category Visibility at the Point of Purchase
- The power of consumer & shopper insight
- How to work better with Buyers through customer engagement and communication
Goodbye, Dehydration: Say Hello to Water with a Perfect Twist!
- A brief insight: Who is behind “The Essence of Nature”?
- Health and hydration – important trend topics in our society
- How the right flavour can make drinking water fun and delightful
- A little twist with a big impact: Experiencing water in a new way
- Wine delight for everyone: Water with special flavours – make every meal a gourmet
Sylva: The Flavour of Wood Beyond Oak & Age
- Introduction to Sylva as a project. We want to explore the potential for wood to be used as an ingredient, not only as a finishing tool
- A close look at the botany and the chemistry of traditional wood-given “aged” flavours and why non-alcoholic drinks are tricky to age
- Broadly exploring just how many woods are available to use in beverages and how many have been used traditionally, with examples for the room to touch & smell
- Brief discussion on how thermal preparations of various woods can alter their flavour and chemical make-up to amplify beneficial “aged” notes
- Final discussion with Q&A about the future scope of the project
Afternoon refreshments and networking
The Story of a Disruptive Brand – Rising to the Challenge
- Standing out in a saturated market
- Carving out market share while competing with big brands
- Identify gaps and opportunities in the market
- Strategic marketing and creativity – creating a loyal consumer base
- Key role digital strategies play in connecting with target consumers
- Creating a long lasting and memorable brand
Lunch and networking
Spotlight: The N1 Nootropic for Cognitive Enhancement
- Introduction of Cognizin® citicoline as the market-leading nootropic ingredient, renowned for its purity, efficacy, and extensive clinical studies
- Cognizin citicoline’s role in enhancing cognitive functions such as memory, focus, and mental energy with brief studies overview
- Research and potential future applications of Cognizin in various non-alcoholic beverages, including energy drinks, functional waters, wellness beverages, and even coffee
- Consumer trends towards functional beverages that offer cognitive benefits, and how incorporating Cognizin® can meet this demand
- Examples of successful nootropic beverages in the market that have effectively utilized Cognizin
Panel discussion: Ingredients that address consumer health requirements
- What key ingredients and health benefits do consumers want?
- Key health benefits: Sugar reduction, calorie reduction and immune boosting vitamins
- Sugars and sweeteners – are these healthy and what are the alternatives?
Spotlight: Innovations in the Analysis of non-alcoholic Beverages
- New generation of instruments securing the quality of your beverage
- Modular setup for maximum flexibility when measuring Brix, CO2, O2, Colour, Viscosity, pH, optical Rotation or Alcohol
- Controlling the quality not only in the lab but also inline for fast results, minimum down time and zero waste
- Instruments and beyond, Automatization and Software solutions to support your efficiency while keeping the quality high