Just Drinks presents: The 24th Annual International Beer Strategies Conference 2022
Hilton Rome Airport
4th-6th October, 2022
Just Drinks presents: The 24th Annual International Beer Strategies Conference 2022
The Just Drinks' 24th Annual International Beer Strategies Conference is proud to welcome back attendees from some of the biggest breweries in the world alongside key craft brewers in Rome for our 24th edition.
The two-day event will include an exciting brewery tour, special case studies, beer samples, and unrivalled networking opportunities. Attendees can expect to receive a comprehensive understanding of current trends and innovation, as well as the chance to explore and discuss key challenges.
This year's speakers include industry leaders such as Brewdog, Asahi, AB InBev, Diageo, and The Boston Beer Company, as well as some of the most exciting new and emerging companies such as Lucky Saints, JoyBräu, Big Drop Brewing Co, and many more.
The Just Drinks' 24th Annual International Beer Strategies Conference will return on the 4th-6th October 2022. Don’t miss out on this exclusive event - register your place today!
What to expect
The Just Drinks’ 24th Annual International Beer Strategies Conference is the ultimate go-to event for international beer leaders
300+
Attendees to meet each year
20+
Exhibitors to meet each year
25+
Speakers
70%
Attendees at Director+ level
Why attend
Networking
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Network – meet likeminded and senior-level industry executives to make lasting connections
Inspire
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Inspire – join interactive learning session such as fireside chats and panels
Action
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Action – enjoy the international event and 1 on 1 interactions to build business opportunities

Eric Ottaway
CEO,Brooklyn Brewery
Biography:
Session Details: Keynote Address: Cheers! Championing Diversity in Beer 05-10-2022, 9:00 am View In Agenda

Prinz Luitpold von Bayern
PRESIDENT ,KÖNIG LUDWIG INTERNATIONAL GmbH & Co.KG
Biography:
Session Details: Keynote Address: Inflation and invasions: How can brewers remain resilient in challenging times? 06-10-2022, 8:30 am View In Agenda

Adrian Klie
CEO Germany,BrewDog GmbH
Biography:
Session Details: Keynote Address: Envisioning a greener brewing industry for a brighter future 05-10-2022, 10:00 am View In Agenda

Enrico Galasso
President & CEO ,Birra Peroni
Biography:
Session Details: Purpose, planet, portfolio, innovation: A snapshot of the Italian beer market 06-10-2022, 11:45 am View In Agenda

Koen Morshuis
CEO,United Dutch Breweries
Biography:
Session Details: Bringing innovation into action: Getting products to market in record time 06-10-2022, 12:45 pm View In Agenda

Julian Marsili
Senior Director Premium Brands,Carlsberg
Biography:
Session Details: Panel Discussion: What is the future of the on-trade? 05-10-2022, 4:15 pm View In Agenda

Paul Weaver
Head of Cannabis ,The Boston Beer Company
Biography:
Session Details: Catching up on cannabis: What’s next for the industry and infused drinks? 05-10-2022, 12:30 pm View In Agenda

Kevin Baker
Director Of Alcoholic Beverages ,GlobalData
Biography:
Session Details: Chair’s opening remarks 05-10-2022, 8:20 am Emerging Markets and Growth Opportunities 05-10-2022, For the love of beer: Learning from ever-changing consumer consumption 05-10-2022, 5:15 pm Marketing and Distribution Strategies 06-10-2022, View In Agenda

Jacob Bille Carlsen
Head Brewer,Bryghuset Møn
Biography:
Session Details: Panel Discussion: Non-alcoholic brewing: New technologies and big opportunities 05-10-2022, 11:30 am View In Agenda

Katy Lee
CEO & Founder,Sunday's Hard Seltzer
Biography:
Session Details: The next step for Hard Seltzers: Breaking into Europe 05-10-2022, 12:30 pm View In Agenda

Marcus Thieme
Chief Operating Officer,BRLO
Biography: With over 16 years’ experience in various executive positions at Mast-Jägermeister, Marcus Thieme now brings a wealth of experience that fits perfectly with BrewDog's aspirations and ambitious expansion plans. The focus of his responsibilities are to drive growth in key international markets pushing the company forward into strong positions supported by his strategical decisions and strong background in sales and marketing.
Session Details: A case study of the German market for market diversification and international expansion 05-10-2022, 2:45 pm Panel Discussion: Getting creative in craft and crafting cultural appreciation 06-10-2022, 9:30 am View In Agenda

Erik Sahlin
Founder,Sahlins Brugghus
Biography: Erik is the Director of Operations at Sahlins Brygghus is the most innovative craft beverage producer in Sweden with an expressive portfolio of premium brands and products. Our mission is to bring beautiful and innovative products to discerning drinkers and curious consumers.
Session Details: Panel Discussion: Getting creative in craft and crafting cultural appreciation 06-10-2022, 9:30 am View In Agenda

Rob Fink
Founder,Big Drop Brewing
Biography: In 2016 Rob Fink founded the world’s first company to focus entirely on brewing Non-Alcoholic craft beer – Big Drop Brewing Co. As a lawyer with zero brewing experience, he teamed-up with an experimental brewer (Johnny Clayton from Wild Beer) and applied left-field fermenting techniques that meant no alcohol needed to be extracted from the end product to meet the required maximum 0.5% ABV. Less than 4 years later he is selling over 1 million bottles of 0.5% ABV beer annually around the world (eg Tesco in the UK, LCBO in Canada, Systembolaget in Sweden, Alco in Finland, NTUC Finest in Singapore etc). His beers have picked up 26 major international beer awards including twice being judged the ‘World’s Best’ at the World Beer Awards, Gold at the US Open Beer Championship and, the ‘Holy Grail’ of any non-alcoholic drink, winning medals against full-strength rivals in blind tastings. In 2019 Rob was a keynote at the Brewers of Europe Forum and the International Beer Strategies conference.
Session Details: Panel Discussion: Non-alcoholic brewing: New technologies and big opportunities 05-10-2022, 11:30 am Panel Discussion: What is the future of the on-trade? 05-10-2022, 4:15 pm View In Agenda

Barny Butterfield
Owner,Sandford Orchards
Biography: Barny started making cider in 2002 and it wasn’t long before he outgrew the shed resulting in Sandford Orchards moving into The Cider Works in Crediton,one of the oldest working cider mills in the country. A true believer in the history of cider making, Sandford Orchards believes Sander has a huge potential to grow as a delight for the modern cider drinker of today. A firm advocate of traditional cider making methods but experimental with innovation especially in new fermentations.
Session Details: Panel Discussion: Getting creative in craft and crafting cultural appreciation 06-10-2022, 9:30 am View In Agenda

Branka Slaveska
Commercial Director,Diageo
Biography:
Session Details: Competitive growth strategies in beer: Diversifying distribution and sales 06-10-2022, 12:45 pm View In Agenda

Kath Dunbar
Global Director Science and Regulatory Affairs,Anheuser-Busch Inbev
Biography:
Session Details: Interactive Chat: How to create an international portfolio for growth? 05-10-2022, 11:30 am View In Agenda

Dieter Lauwers
Head of Export ,De Koningshoeven Brewery
Biography:
Session Details: Combining traditional authentic history and innovation: Delving into the Trappist brewery 05-10-2022, 2:00 pm View In Agenda

Eline Warrinnier
General Manager ,Duvel
Biography:
Session Details: "Fireside Chat:" Women in beer 06-10-2022, 3:45 pm View In Agenda

Tristan Bruemmer
Founder & CMO ,JoyBräu
Biography:
Session Details: Case Study: Are functional beers the next stage of evolution in the beer market for modern health-conscious consumers? 05-10-2022, 2:45 pm View In Agenda

Luke Boase
Founder,Lucky Saint
Biography:
Session Details: Panel Discussion: Non-alcoholic brewing: New technologies and big opportunities 05-10-2022, 11:30 am View In Agenda

Eugenio Muraro
Founder & CEO,MeMento
Biography: With over 15 years of Sales & Marketing experience, in 2017, as a result of an innovative project awarded by MBA Executive of the MIP Politecnico di Milano, Eugenio launches MeMento, the first Mediterranean Distilled Non-Alcoholic Blend designed to be mixed in cocktails. Eugenio is an active member of the Low and No ABV community, and with his brand participates as a speaker to the mist influential world industry summits.
Session Details: Case Study: The future of non-alcoholic beer cocktails 05-10-2022, 2:00 pm View In Agenda

John Gyngell
Director,North Brewing CO
Biography:
Session Details: Panel Discussion: What is the future of the on-trade? 05-10-2022, 4:15 pm Instagram vs. Reality: Implementation of brewery marketing strategies 06-10-2022, 11:45 am View In Agenda

Johnny Johnson
Founder,UNLTD.
Biography:
Session Details: Panel Discussion: What is the future of the on-trade? 05-10-2022, 4:15 pm View In Agenda

Marius Horbačauskas
CEO,
Biography:
Session Details: Accelerating brand love: How to win over consumers 06-10-2022, 2:45 pm View In Agenda

Tom Hutchings
Managing Director,Brew by Numbers
Biography:
Session Details: The covid effect: How the pandemic diversified breweries 06-10-2022, 2:45 pm View In Agenda










Just Drinks
Sponsorship opportunities
Bryn Hossack
Senior Sales Manager, Consumer Events
E: bryn.hossack@arena-international.com
T: +44 20 4540 7649
Speaker opportunities
Megan Gleave
Conference Producer
T: +44 (0) 20 4540 7727
E: megan.gleave@arena-international.com