International Beer Strategies Conference 2020: Virtual Experience

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Session Details: Keynote address - Drinking less, but better for a more sustainable future 01-12-2020, 9:00 am View In Agenda

Biography: With over 16 years’ experience in various executive positions at Mast-Jägermeister, Marcus Thieme now brings a wealth of experience that fits perfectly with BrewDog's aspirations and ambitious expansion plans. The focus of his responsibilities are to drive growth in key international markets pushing the company forward into strong positions supported by his strategical decisions and strong background in sales and marketing.

Session Details: Keynote address - Finessing the formula - Penetrating the German market 02-12-2020, 9:00 am View In Agenda

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Session Details: Tapping into the oldest beer market: An overview of beer in Germany 01-12-2020, 10:00 am View In Agenda

Biography: Siobhan is recognised as a high calibre business leader, a global marketer, with a proven track record of delivering top & bottom line growth in both emerging & developed brands & markets. Excellent strategy development and implementation delivering breakthrough opportunities through RTM development, JV development, M&A activity & product innovation. Siobhan enjoys a the fast pace in the beverage industry and seeks to deliver game changing results through regulatory change via effective EA strategies.

Session Details: Growing the Guinness footprint in emerging markets to achieve sustained growth 01-12-2020, 11:15 am View In Agenda

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Session Details: Hops and hemp: What does the future hold for cannabis in beer? 01-12-2020, 2:45 pm View In Agenda

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Session Details: Leveraging brand reputation to build strong partnerships and drive loyalty 02-12-2020, 11:45 am View In Agenda

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Session Details: Maximising partnerships to achieve change for good 01-12-2020, 2:45 pm View In Agenda

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Session Details: Brewing a Better World – Sustainability is the product 02-12-2020, 2:00 pm View In Agenda

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Session Details: Welcome address and chair’s opening remarks 01-12-2020, 8:50 am Beer in the post-Covid-19 world: A global outlook to shape future strategy 01-12-2020, 9:30 am Chair’s opening remarks 02-12-2020, 8:50 am Future outlook: What does the next 10 years have in store for the beer industry? 02-12-2020, 3:30 pm View In Agenda

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Session Details: Hard Seltzers Spotlight: Opportunity or threat? 01-12-2020, 1:00 pm View In Agenda

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Session Details: Ask the expert: Navigating ambiguous regulations 02-12-2020, 12:45 pm View In Agenda

Biography: In 2016 Rob Fink founded the world’s first company to focus entirely on brewing Non-Alcoholic craft beer – Big Drop Brewing Co. As a lawyer with zero brewing experience, he teamed-up with an experimental brewer (Johnny Clayton from Wild Beer) and applied left-field fermenting techniques that meant no alcohol needed to be extracted from the end product to meet the required maximum 0.5% ABV. Less than 4 years later he is selling over 1 million bottles of 0.5% ABV beer annually around the world (eg Tesco in the UK, LCBO in Canada, Systembolaget in Sweden, Alco in Finland, NTUC Finest in Singapore etc). His beers have picked up 26 major international beer awards including twice being judged the ‘World’s Best’ at the World Beer Awards, Gold at the US Open Beer Championship and, the ‘Holy Grail’ of any non-alcoholic drink, winning medals against full-strength rivals in blind tastings. In 2019 Rob was a keynote at the Brewers of Europe Forum and the International Beer Strategies conference.

Session Details: Moderation is the new mainstream: Achieving success in the Low & No category 01-12-2020, 11:15 am Panel discussion Craft: Is the party over? 01-12-2020, 12:15 pm View In Agenda

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Session Details: Embracing digital transformation for competitive advantage 02-12-2020, 11:45 am View In Agenda

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Session Details: Growing your core brands to ensure sustainable growth 01-12-2020, 1:00 pm View In Agenda

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Session Details: Blurring the lines between soft drinks and beer: The new direction of travel? 01-12-2020, 2:00 pm View In Agenda

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Session Details: Panel discussion Craft: Is the party over? 01-12-2020, 12:15 pm View In Agenda

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Session Details: Sour beers spotlight: Putting local “cultures” into your beers 02-12-2020, 12:45 pm View In Agenda

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Session Details: Identifying key factors to achieve top-line growth for your business 01-12-2020, 12:15 pm View In Agenda

Biography: Flemming Morth is Head of Center of Innovation at Royal Swinkels Family Brewers, known for its iconic brands like Bavaria 0.0, PALM, 8.6, Cornet and Habesha. He is responsible for building a strong innovation pipeline, improving time to market, fostering and commercializing new growth opportunities. He graduated from Aalborg University in Denmark with a Master’s degree in International Business. Flemming has successfully developed and launched innovations, new brands and new business models in various industries. He is passionate about rethinking marketing and innovation to help customers better achieve their goals.

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Session Details: Building a Global Beer Business from Legacy 01-12-2020, 3:00 pm View In Agenda

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Session Details: Turning sustainability into a strategic business driver 02-12-2020, 2:00 pm View In Agenda

Biography: Global Commercial Director / Managing Director with 30 years’ experience in UK and international markets. Predominantly world-class branded drinks businesses but also start-ups and B2B. Specialities include, Sales, Marketing, Leadership, Operations and Growth. Responsible for Brothers Cider UK and international markets through an excellent team across sales, marketing and finance. Brothers Drinks is one of the UK’s leading drinks manufacturers and a major cider producer. Our leading brand, Brothers, is the fastest growing cider brand in the UK at November 2019 and rapidly extending its presence around the world, currently in more than 20 markets.

Session Details: Around the World for Better Cider Days: Understanding the consumer to identify new opportunities 02-12-2020, 12:45 pm Panel: Sitting on the Fence? No Sugar & Low ABV vs Low Sugar & No ABV 02-12-2020, 3:30 pm View In Agenda

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Session Details: Blurring the lines between soft drinks and beer: The new direction of travel? 01-12-2020, 2:00 pm View In Agenda

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Session Details: Assessing the craft beer scene in Germany 02-12-2020, 3:00 pm View In Agenda

Biography: Ryan Burk is the Head Cider Maker at Angry Orchard, leading innovation.  He is a thought leader world-wide for Cider and passionate pioneer of reviving the Cider industry in the United States.  Ryan is a Board Member of US Association of Cider Makers (USACM), and a founding board member of Cider Institute of North America (CINA).  He has been named among the ‘Top 40 Under 40 Tastemakers’ by Wine Enthusiast (2017) and ‘People to Watch’ by Imbibe75 (2018), drink innovators poised to make an impact.

Session Details: Is the Cider Craft Set to Crash or Soar? 02-12-2020, 1:30 pm Panel: Sitting on the Fence? No Sugar & Low ABV vs Low Sugar & No ABV 02-12-2020, 3:30 pm View In Agenda

Biography: Karl has extensive experience across multiple industry sectors that have equipped him with a unique ability to accomplish commercial results in a leadership capacity. Karl takes a strong focus on future orientated and innovative service environments that make a real customer impact and a significant difference to the organisation.

Session Details: Revitalising the Apple Renaissance to Sell a Modern Cider Tale 02-12-2020, 11:45 am View In Agenda

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Session Details: Safety in Numbers for Soaring Numbers: Partnering up to achieve successful expansion 02-12-2020, 2:00 pm View In Agenda

Biography: Having spent his whole working life in drinks, across retail, buying, distribution and sales, David Peek founded Angioletti Italian cider in early 2016.  Creating, sourcing, developing and selling a cider brand from a country which has an almost non-existent cider market and bringing it to the world’s biggest cider-consuming country (UK) and other markets has been “the challenge of a lifetime”.  Today, Angioletti Italian cider is widely distributed across UK Off-Trade (eg: Tesco, Morrisons, Sainsburys, etc) and On-Trade (eg: Carluccio’s, Bella Italia, Matthew Clark, LWC, etc), as well as the US, Ireland, Finland, Sweden and Lithuania.

Session Details: New Dimensions make for Wise Apples: Identifying untouched markets to differentiate your product 02-12-2020, 3:00 pm View In Agenda

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Tom Bell, Managing Director of Skinny Brands, was named Young Achiever of the Year in the Drinks Business Awards 2018. Tom Bell launched his business in 2015 aged just 26, and since then the brand has gone from strength to strength. Noticing a huge gap in the market for a brand that specialised in low-calorie alcoholic drinks which didn’t compromise on taste, he joined forces with Gary Conway and formed Skinny Brands. Tom wants to encourage more innovation in the drinks industry. Skinny Brands provide products that tick all the boxes – they are not only low-calorie, but also vegan-friendly, gluten free and kosher certified whilst keeping their great taste. Consumers no longer have to pay the price in excess calories when they enjoy a drink. Having successfully completed the first year of trading, Skinny Brands have entered into 5 international markets, 4 of the top 5 major retailers in the UK, 2500+ on-trade venues and their products are widely available through major wholesalers across the country.

Session Details: Panel: Sitting on the Fence? No Sugar & Low ABV vs Low Sugar & No ABV 02-12-2020, 3:30 pm View In Agenda

Biography: As a Cider Maker of 25 years Jonathan Kaye has a wide ranging experience with his smallest cider making season consisting of 20 Litres of keeved sweet cider and his busiest cider making day pressing over 2,200 Tonnes of apples.  Now working for Bevisol, Jonathan looks after Technical compliance, including UK and EU legislation, and Product Development across all ciders and flavoured wines and beers.  Jonathan lives on a smallholding in Herefordshire, Wassail!

Session Details: Interactive roundtable discussions 02-12-2020, 10:00 am Interactive roundtable discussions 02-12-2020, 9:45 am Interactive roundtable discussions 02-12-2020, 9:45 am Panel: Sitting on the Fence? No Sugar & Low ABV vs Low Sugar & No ABV 02-12-2020, 3:30 pm View In Agenda

Biography: Mark is a senior business leader with a compelling 21 year track record in FMCG including, brand creation, buying, selling & retailing experience across both grocery and on trade retail channels. Drinks industry expert commentator & speaker at events for cider making. Active corporate & public affairs plus council member of leading industry bodies including BSDA, Portman Group, Drinkaware, WSTA and NACM Specialties: 'Making it happen', Innovation, Brand creation & product development, Brand strategy, Insight, Sales, Procurement, Negotiation, Team development, Corporate affairs, Trademarks, Drinks regulations & supply chain

Session Details: Interactive roundtable discussions 02-12-2020, 10:00 am Interactive roundtable discussions 02-12-2020, 9:45 am Interactive roundtable discussions 02-12-2020, 9:45 am View In Agenda

Biography: Barny started making cider in 2002 and it wasn’t long before he outgrew the shed resulting in Sandford Orchards moving into The Cider Works in Crediton,one of the oldest working cider mills in the country. A true believer in the history of cider making, Sandford Orchards believes Sander has a huge potential to grow as a delight for the modern cider drinker of today. A firm advocate of traditional cider making methods but experimental with innovation especially in new fermentations.

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