International Beer Strategies Roundtable Forum

• Becoming accessible to the new consumer purchasing behaviour: Digital vs Instore 
• Understanding the new drinking occasion to appeal to consumers effectively both OOH and At Home 
• Consumer choice and experience  
• Understanding the new role of beer in a society with changing social behaviours and increasingly demanding expectations  

• Taking sensory and experience to evaluate and create products of excellence through the test and learn model
• Defining flavour for better beer to deliver products of value and increase market share
• Understanding the influence of colour, flavour and texture to enhance the consumer experience
• Prioritising taste and consumer trends to create a beer portfolio that is adaptable and relevant to changing consumer behaviours
• Evaluating the sensory aspect of beer to understand how to create product offerings that exceed expectation

• How can we reshape beer for growth beyond survival?
• Craft or Mainstream? How best to represent culture and increase market share?
• Are consumer expectations more demanding and how can we accommodate to these on a larger scale?
• What can we learn from the Covid crisis to adapt in hard times and build a more resilient category?
• What does the new ‘beer occasion’ look like when the dust of the pandemic settles?

• Leveraging consumer market intelligence to spot opportunity post-covid19 to encourage strong resurge in beer demand
• Understanding the complex profile of consumers to develop a portfolio and strategy for success
• Using insights to tap into consumer habits, aspirations and attitudes to devise new concepts
• Creating value in niche to capitalize on a mainstream market
• Focusing on the total innovation process to create NPD suitable for the new-age consumer

Brigl& Bergmeisterpresents the LCA of different substrates and labelling formats and their impact on the environmental footprint of labels

Wet-glue labels Virgin Fiber versus other materials

• How has the global beer market performed during the global pandemic?  How quickly will the market recover?  Will we see a V-shaped recovery?  Will the market return to pre-pandemic levels?
• What is the current situation regarding the Covid-19 pandemic?  How is the rollout of vaccines progressing?  How did the Covid-19 pandemic affect the global beer market?  What was the impact on trends and market segments?
• What areas are driving innovation in the beer category?  What is the outlook for alcohol-free beers?  How much of a threat are Seltzers?  Does the explosion of exotic flavours generate interest or confuse consumers?  Could Stout be the new IPA?