Just Drinks presents: The 24th Annual International Beer Strategies Conference 2022
Rome, Italy
5th-6th October, 2022
Just Drinks presents: The 24th Annual International Beer Strategies Conference 2022
DAY 1|5th October 2022
DAY 2|6th October 2022
Stream A
Stream B
8:20 am Chair’s opening remarks

Kevin Baker
Global Beer & Cider Research Manager
GlobalData
9:00 am Keynote Address Cheers! Championing Diversity in Beer
The recent brewer #MeToo movement has brought to light harmful workplace practices. This societal issue deserves industry attention. This session will illustrate how to implement inclusion and diversity policies and lay the groundwork for a strong employee culture and inclusive workplace environment.

Eric Ottoway
CEO
Broklyn Brewery
9:30 am For the love of beer: Learning from ever-changing consumer consumption
- Responding more quickly to changing consumer behaviours and navigating current trends affecting beer consumption
- Understanding consumer demands across generations and nations
- Utilizing consumer attitudes to open new growth opportunities and increase revenue
- Navigating consumer reactions to price increases and inflation

Kevin Baker
Global Beer & Cider Research Manager
GlobalData
10:00 am Keynote Address Envisioning a greener brewing industry for a brighter future
- What more can brewers and supply chains do to reduce its environmental impact and contribute to a greener planet?
- Embedding sustainability into innovation and leveraging environmentally friendly initiatives
- Exploring the most feasible solutions for carbon zero brewing, from lowering the water to implementing solar panels
- Adopting a climate-friendly strategy to meet government targets and customer expectations
- Is it possible to make craft brewing entirely sustainable and how do we ensure that we are not greenwashing?

Adrian Kile
CEO Germany
Brewdog
10:30 am Session Reserved
11:00 am Morning refreshments and networking
11:30 am Panel discussion: Non-alcoholic brewing: New technologies and big opportunities
- Looking at the continued boom in non-alcoholic beer options and experiences including the growth in draft
- Offering expert insight on brewing great-tasting organic non-alcoholic beer and navigating keg hygiene and regulation requirements when brewing
- Examining the future predictions for 0.0% beer, as well as the split between non-alcoholic only brands and the top players expanding their market
- What’s next for product innovation and technology implementation within the low and no alcohol segment?

Jacob Bille Carlsen
Head Brewer
Bryghuset Møn

Rob Fink
Founder
Big Drop Brewing

Luke Boase
Founder
Lucky Saint
12:00 pm Session Reserved for Sponsorship – Trax
12:30 pm Catching up on cannabis: What’s next for the industry and infused drinks?
- Crash course on the 2022 cannabis market and emphasising new form factors and consumer preferences
- Status checks on global legalization including the US, Europe, and improvements to the Canadian model
- Deep Dive on Cannabis Beverages; how has the category matured and what challenges still exist in product development and manufacturing.
- Discussing the future of on-premises cannabis consumption

Paul Weaver
Head of Cannabis
The Boston Beer Company
1:00 pm Networking lunch
Product Innovation and Diversification
Chaired by Simon Puckey, Director of Consulting GlobalData

Simon Puckey
Director of Consulting - Consumer
GlobalData
2:00 pm Combining traditional authentic history and innovation: Delving into the Trappist brewery
- Exploring innovation in the Trappist from the advanced wheat portfolio, no and low and water purifications
- Highlighting the importance of history and experience in brewing; what can we learn from Trappist brewing?
- Looking to future innovation opportunities for the Trappist brewery

Dieter Lauwers
Head of Export
De Koningshoeven Brewery
2:30 pm Technology Spotlight – Celli
2:45 pm Case study: Are functional beers the next stage of evolution in the beer market for modern health-conscious consumers?
- Presenting a case study of the world’s first functional protein non-alcoholic beer brand
- Leveraging patented technology to make functional nutrition delicious, natural non-alcoholic beer
- Aligning joyful beer characteristics with health-consciousness to cater beer to new target groups and consumption occasions
- Generating added value along the supply chain by adapting beer products based on consumer needs

Tristan Bruemmer
Founder & CMO
JoyBräu
3:15 pm Session Reserved for Sponsorship
3:45 pm Afternoon refreshments and networking
4:15 pm Panel Discussion What is the future of the on-trade?
- Highlighting the important balance between on-trade and off-trade
- Navigating generational drinking and looking to a diverse on-trade product range
- Investigating the impact of brand and consumer attitudes in the on-trade versus the off-trade
- Looking back; how did we survive in the pandemic when one sales channel completely closed?
- Presenting predictions for 2023 and beyond

Rob Fink
Founder
Big Drop Brewing

John Gyngell
Director
North Brewing CO

Johnny Johnson
Founder
UNLTD.

Julian Marsili
Senior Director Premium Brands
Carlsberg
4:45 pm Interactive Beer Tasting – Sponsored
5:15 pm Pub Quiz It’s time to put your knowledge to the test!
In this interactive quiz, you’ll get the chance to come together with your peers and exchange all things beer in a fun and engaging format. It’s a chance for attendees to participate, reflect on the day’s sessions, and think about the implications of emerging industry trends through a quiz.

Simon Puckey
Director of Consulting - Consumer
GlobalData
5:45 pm Session Reserved for Sponsorship - Sweegen’s
6:15 pm Drinks reception hosted by Sweegen
11:30 am Interactive chat: How to create an international portfolio for growth?
- Overcoming logistical and regulatory hurdles when getting beer around the globe
- Understanding production design for multiple markets and navigating key points for global expansion
- Highlighting the importance of discussing regulatory implications and forming partnerships early in the product design process
- Making accurate claims that engage customers while protecting your brand
- Bringing the technical and legal communities together across the entire portfolio

Kath Dunbar
Global Director Science and Regulatory Affairs
Anheuser-Busch Inbev
12:00 pm Session Reserved for Sponsorship
12:30 pm How can we maintain strong supplier relationships in the face of inflation?
What can brewers do to ensure a smooth, cost-effective, and long-term supply chain in the face of inflation and rising prices?
This session focuses on relationship retention and building in the aftermath of inflation and the significance of this when it comes to international driving growth in markets.

Christopher Toia
Head of Global Sales
Mikkell
1:00 pm Networking lunch
Emerging Markets and Growth Opportunities
Chaired by Kevin Baker, Global Beer & Cider Research Manager, GlobalData

Kevin Baker
Global Beer & Cider Research Manager
GlobalData
2:00 pm The next step for Hard Seltzers: Breaking into Europe
- Examining the regions where Hard Seltzers are gaining traction and looking at the potential for expansion
- Where and why are Hard Seltzers not selling well, and how do regulatory ingredient requirements affect this?
- Understanding the significance of telling the story and increasing awareness of Hard Seltzers
- Does the European market grasp the concept yet?
- Is It the next generation of Seltzers that will take off in Europe?

Katy Lee
CEO & Founder
Sunday's Hard Seltzer
2:30 pm Session Reserved for Sponsorship
2:45 pm A case study of the German market for market diversification and international expansion
- How can German beer brands distinguish themselves on the global stage? Is it possible to stand out in a crowded marketplace?
- Presenting a case study of a partnership with a vegetable farmer and a brewery to create innovative next level experience craft beer
- How can brewers keep their profits in check while also expanding internationally in the face of rising costs?
- Navigating the distribution and building a sustainable brand experience in foreign markets

Marcus Thieme
CEO Germany
BrewDog
3:15 pm Session Reserved for Sponsorship
3:45 pm Afternoon refreshments and networking
Stream A
Stream B
8:15 am Registration and refreshments
8:25 am Chair’s opening remarks
8:30 am Keynote Address Inflation and invasions: How can brewers remain resilient in challenging times?
- Responding to the increased costs of fundamental ingredients and components
- Examining methods for lowering increased pricing and considering alternative options
- Developing effective techniques to address the ripple effect of the pandemic and recent world events
- Dissecting the future of inflation and communicating this with key customers

Prinz Luitpold
CEO
König Ludwig GmbH & Co. KG Schlossbrauerei Kaltenberg
9:00 am Session Reserved for Sponsorship
9:30 am Panel discussion Getting creative in craft and crafting cultural appreciation
- With so many options available to consumers, what can craft brewers do to survive?
- Has the industry evolved into brand designers rather than brewers?
- Is investing in and focusing on equipment the way to go when it comes to scaling up?
- Is focusing on an experience the best way to stand out?
- What role will craft play in mergers and acquisitions in the future?

Erik Sahlin
Founder
Sahlins Brugghus

Marcus Thieme
CEO Germany
BrewDog

Barny Butterfield
Owner
Sandford Orchards

Carlos de la Barra
Head Brewer and Winemaker
Beer 52
10:00 am Interactive roundtable discussions
Join us for a morning of interactive discussion and debate. This is your opportunity to select your area of interest and engage with fellow experts in the area.
Topics for discussion:
- Topic 1 – What is the future of low and no?
- Topic 2 – How can brewers remain resilient in challenging times?
- Topic 3 – How can the industry digitally transform?
- Topic 4 – What other options are there to decrease costs on ingredients?
Topic 5 – How can brewers ensure they are meeting consumer needs?
11:15 am Morning refreshments and networking
Marketing and Distribution Strategies
Chaired by Kevin Baker, Global Beer & Cider Research Manager, GlobalData

Kevin Baker
Global Beer & Cider Research Manager
GlobalData
11:45 am Instagram vs. Reality: Implementation of brewery marketing strategies
- Showcasing best practises for determining your brewery’s image and target customers
- Maintaining a consistent brand across all methods of marketing and focusing on creative and engaging interactions
- Making use of social media accounts to increase consumer engagement and reach a broader customer demographic
- Emphasizing the significance of packaging in the marketing strategy

John Gyngell
Director
North Brewing CO
12:15 pm Session Reserved for Sponsorship
12:45 pm Competitive growth strategies in beer: Diversifying distribution and sales
- Using the shift to digital and direct to consumer in the pandemic to amplify market growth
- Presenting growth strategies from new product launches, partnerships and collaborations to augment consumer bases and enhance market reach
- Looking to brewery software to monitor all aspects of your brewery from beer production to the taproom
- Developing strategies to ensure differentiation and future readability

Branka Slaveska
Commercial Director
Diageo
1:15 pm Networking lunch
2:15 pm Session Reserved for Sponsorship
2:45 pm Using marketing to tell the story of your brewery and entice customers
- Ensuring brand integrity during the narrative process to meet consumer desire for honest communication
- Incorporating a green element into your brewery’s storytelling
- Using marketing strategies to raise customer awareness of beer and help them understand what they’re drinking and where it originates from

Eugenio Muraro
Founder & CEO
MeMento
3:15 pm Afternoon refreshments and networking
3:45 pm Women in beer fireside chat
- Providing a case study of what it’s like to work in the industry as a woman and the opportunities available
- How can we attract more female employees to our organisations?
- Why do we need to show people what options there are in beer, and what they look like?

Eline Warrinnier
General Manager
Duvel
4:30 pm Chair’s closing remarks
4:45 pm Conference close
Innovation and Digital
Chaired by Simon Puckey, Director of Consulting GlobalData

Simon Puckey
Director of Consulting - Consumer
GlobalData
11:45 am Purpose, planet, portfolio, Innovation: A snapshot of the Italian beer market
- Presenting a case study of the Italian business environment
- Exploring Peroni’s new legacy strategy transition from profit to purpose
- Navigating sustainability strategies and highlighting innovative blockchain technology to track this

Enrico Galasso
President & CEO
Birra Peroni
12:15 pm Session Reserved for Sponsorship
12:45 pm Bringing innovation into action: Getting products to market in record time
This case study will present techniques for successfully bringing product innovation to market. Investigating a novel concept generation model and advanced innovation calendar that will allow new products to reach the market in record speed.
Investigating the significance of following industry leaders and displaying a combination business model.

Koen Morshuis
CEO
United Dutch Breweries
1:15 pm Networking lunch
2:15 pm Session Reserved for Sponsorship
2:45 pm Fireside chat The future innovation of beer: What can the industry forecast for the future?
- Reflecting on previous talks and discussions to make predictions on upcoming trends, innovation, and customer behaviours
- Putting in place transformation initiatives to appeal to customers and the current economic climate
- What can the industry do now to prepare for the coming years of uncertainty?

Barbara Semlitsch
Head of Market Intelligence
Warsteiner

Carlos de la Barra
Head Brewer and Winemaker
Beer 52
3:15 pm Afternoon refreshments and networking
Sponsorship opportunities
Valentin Gerasimuk
Head of Business Development, Consumer Events
E: Valentin.Gerasimuk@arena-international.com
T: 0207 936 6794
Speaker opportunities
Megan Gleave
Conference Producer
T: +44 (0) 20 4540 7727
E: megan.gleave@arena-international.com