Just Drinks presents: The 24th Annual International Beer Strategies Conference 2022

• Exploring diversity in the beer industry through the eyes of a craft brewer
• Using beer as a unifier and a driver of diversity
• Implementing diversity and inclusion policies and understanding the beer industry’s responsibility

• Digital Draught to enable the new Consumer Engagement
• New Consumer Experience redesigns business model
• Smart Asset Management to finance strategic investments

• What more can brewers and supply chains do to reduce its environmental impact and contribute to a greener planet?
• Embedding sustainability into innovation and leveraging environmentally friendly initiatives
• Exploring the most feasible solutions for carbon zero brewing, from lowering the water to implementing solar panels
• Adopting a climate-friendly strategy to meet government targets and customer expectations
• Is it possible to make craft brewing entirely sustainable and how do we ensure that we are not greenwashing?  

• The rise of beer-wine fusion drinks defies neat categorisation
• Brewers and winemakers are creating cross-over brands, blending the science
• We explore the technical challenges and the infinitive taste possibilities
• Beer-wine hybrids offer consumers the nuanced complexities of wine, the approachability and innovative nature of craft brewing, and the sustainability lessons of local sourcing

• Looking at the continued boom in non-alcoholic beer options and experiences including the growth in draft
• Offering expert insight on brewing great-tasting organic non-alcoholic beer and navigating keg hygiene and regulation requirements when brewing
• Examining the future predictions for 0.0% beer, as well as the split between non-alcoholic only brands and the top players expanding their market
• What’s next for product innovation and technology implementation within the low and no alcohol segment?

• Crash course on the 2022 cannabis market and emphasising new form factors and consumer preferences
• Status checks on global legalization including the US, Europe, and improvements to the Canadian model
• Deep Dive on Cannabis Beverages; how has the category matured and what challenges still exist in product development and manufacturing.
• Discussing the future of on-premises cannabis consumption

Chaired by Simon Puckey, Director of Consulting GlobalData

• Exploring innovation in the Trappist from the advanced wheat portfolio, no and low and water purifications
• Highlighting the importance of history and experience in brewing; what can we learn from Trappist brewing?
• Looking to future innovation opportunities for the Trappist brewery

• Sidel sustainability journey to contribute to your targets
• Energy, water and material savings across the production line
• Disruptive sustainable innovations in our equipment portfolio

• Presenting a case study of the world’s first functional protein non-alcoholic beer brand
• Leveraging patented technology to make functional nutrition delicious, natural non-alcoholic beer
• Aligning joyful beer characteristics with health-consciousness to cater beer to new target groups and consumption occasions
• Generating added value along the supply chain by adapting beer products based on consumer needs

• Highlighting the important balance between on-trade and off-trade
• Navigating generational drinking and looking to a diverse on-trade product range
• Investigating the impact of brand and consumer attitudes in the on-trade versus the off-trade
• Looking back; how did we survive in the pandemic when one sales channel completely closed?
• Presenting predictions for 2023 and beyond

This session covers a case study on branding in the brewer world.

Highlighting where brand loves come from and the importance of brand integrity. In order to meet consumer desire for honest communication.

• In this talk we will present the results of an online survey carried out in September 2022
• The survey was launched in the UK, Germany and France targeted to individuals aged 18 to 45 Over 400 responses for each country were collected including alcohol consumption, moderation, occasion, mood and preference
• The main points of the study will be summarized to give an overall picture of the current trends present

• Overcoming logistical and regulatory hurdles when getting beer around the globe
• Understanding production design for multiple markets and navigating key points for global expansion
• Highlighting the importance of discussing regulatory implications and forming partnerships early in the product design process
• Making accurate claims that engage customers while protecting your brand
• Bringing the technical and legal communities together across the entire portfolio

• Examining the regions where Hard Seltzers are gaining traction and looking at the potential for expansion
• Where and why are Hard Seltzers not selling well, and how do regulatory ingredient requirements affect this?
• Understanding the significance of telling the story and increasing awareness of Hard Seltzers
• Does the European market grasp the concept yet?
• Is It the next generation of Seltzers that will take off in Europe?

Chaired by Kevin Baker, Global Beer & Cider Research Manager, GlobalData

• Combing 0% beer into cocktails to expand to a wider audience pool
• Creating exclusive, cutting-edge cocktails by combining unique ingredients with a non-alcoholic beer
• Recognising the non-alcoholic market’s commercial and creative prospects
• What will the future of innovation in no-and-low beer cocktails look like?

1. Just-in-Time and On-demand brewing – late product differentiation and inline blending of beer
2. How to double BBT capacity in one simple step
3. How to increase filling degree on BBT’s and reduce the number of fillings
4. More than 95% reduction of energy consumption for process valves

• How can German beer brands distinguish themselves on the global stage? Is it possible to stand out in a crowded marketplace?
• Presenting a case study of a partnership with a vegetable farmer and a brewery to create innovative next level experience craft beer
• How can brewers keep their profits in check while also expanding internationally in the face of rising costs?
• Navigating the distribution and building a sustainable brand experience in foreign markets

• Responding to the increased costs of fundamental ingredients and components
• Examining methods for lowering increased pricing and considering alternative options
• Developing effective techniques to address the ripple effect of the pandemic and recent world events
• Dissecting the future of inflation and communicating this with key customers

• Superior customer experience: THE driver of market disruption
• Marketplace business models: the next big move to gain a competitive edge?
• How big brands really approach digitising their routes-to-market
• How top-notch digital technology helps FMCG companies to realise their digital ambition

• With so many options available to consumers, what can craft brewers do to survive?
• Has the industry evolved into brand designers rather than brewers?
• Is investing in and focusing on equipment the way to go when it comes to scaling up?
• Is focusing on an experience the best way to stand out?
• What role will craft play in mergers and acquisitions in the future?

Join us for a morning of interactive discussion and debate. This is your opportunity to select your area of interest and engage with fellow experts in the area.

Topics for discussion:

• Topic 1 – What is the future of low and no? Simon Puckey – Director of Consulting – GlobalData
• Topic 2 – How can the industry digitally transform? Joost Samyn, Celli Group Region Business Director Western Europe, Middle East And Africa ,Celli
• Topic 3– How can brewers ensure they are meeting consumer needs? Kevin Baker – Director of Alcoholic Beverages – GlobalData

Chaired by Kevin Baker, Global Beer & Cider Research Manager, GlobalData

Showcasing a Super Bock case study on:

1. Color neck labels: How can we as an industry help customers socialise through Beer?
2. Christmas Brew: Leveraging the beer category during key moments & occasions

• Using the shift to digital and direct to consumer in the pandemic to amplify market growth
• Presenting growth strategies from new product launches, partnerships and collaborations to augment consumer bases and enhance market reach
• Looking to brewery software to monitor all aspects of your brewery from beer production to the taproom
• Developing strategies to ensure differentiation and future readability

• Demonstrating how the pandemic was approached by innovation
• A case study of product innovation ranging from coffee-inspired beer to CBD soda is presented
• Using consumer behavior patterns drive innovation including the rise in health-conscious consumers

• How can we attract more female employees to the brewery world?
• Why do we need to show people what options there are in beer, and what they look like?
• What can the industry forecast for the future and how can we ensure diversity is within this?

• Responding more quickly to changing consumer behaviours and navigating current trends affecting beer consumption
• Understanding consumer demands across generations and nations
• Utilizing consumer attitudes to open new growth opportunities and increase revenue
• Navigating consumer reactions to price increases and inflation

Chaired by Simon Puckey, Director of Consulting GlobalData

• Presenting a case study of the Italian business environment
• Exploring Asahi’s new legacy strategy transition from profit to purpose
• Navigating sustainability strategies and highlighting innovative blockchain technology to track this

This case study will present techniques for successfully bringing product innovation to market. Investigating a novel concept generation model and advanced innovation calendar that will allow new products to reach the market in record speed.

Investigating the significance of following industry leaders and displaying a combination business model.