8:00 am The role of packaging: connecting the supply chain to drive sustainability

Charles Brand
President Europe & Central Asia
Tetra Pak
9:00 am SUSTAINABILTIY KEYNOTE: A world without waste - Circular packaging and sustainability
Over the past few years, the notion of a circular economy and concerns over plastic pollution have been pushed centre stage, as major organisations have pledged to cut plastic waste by 2025. And with consumer attitudes towards single use plastics gradually changing, in this sustainability keynote we will hear from one industry leader on how they are on working on ways to improve recycling, increase resource efficiency and the reduce environmental impact of their products.
Discussion points:
- Reduce, reuse, recycle – changing consumer behaviour and how packaging can respond
- Rethinking packaging design – sustainable, functional & beautiful
- How sustainable is sustainable packaging and how realistic is sustainable growth after Covid-19?
- What are the implications for the supply chain?

Hans van Bochove
Vice President, Public Affairs & Government Relations
Coca Cola European Partners
9:45 am INNOVATION KEYNOTE: Technology leads the way in packaging innovation
Intense competition and changing consumer preferences in the fast-moving drinks market is driving innovation in packaging and design on an unprecedented scale. How a beverage is packaged, and deciding on which material to use, is critical to cost, design, sustainability, size and the overall weight of the product. In this session, we will focus on innovation and take a deep dive into the different circular materials and technologies that promise to make a difference, and what we can do to reduce waste right now.
Discussion points:
- Investing in new technologies – turning the tide on the plastic waste crisis
- Exploring the recyclability of different materials
- Balancing sustainability with usability – what do consumers want?

Aline Casagrande
Circular Packaging Global Director
AB-Inbev
10:30 am Avient CycleWorks – Supporting the Long Term Recyclability of PET
- Key Issues during plastics recycling and how Avient can support
- Avient CycleWorks plastic recycling simulation facility – an overview
- Product Development and screening of additives to improve PET PCR quality

Marco Schäfer
Senior Marketing Manager - Food & Beverage Packaging – EMEA
Avient
11:15 am Roundtable round 1
Each table runs twice on the same topic. Tables are exclusive, other vendors cannot attend.
Attendees can select up to 2 roundtables
- Packaging in times of uncertainty – What added value are consumers looking for? Michael Delle Selve, Head of Marketing and Communications, FEVE
- Reducing environmental impact and costs with reusable beverage packaging – Tinne de Pooter, Marketing & Communications Director & Rudi Raskin, Vice President, Sales, DW Reusables
- Expectations on an Industry Partnership to Evaluate the Circularity of Plastic Packaging – Recycling Simulation / Testing Service / Additive Selection – Avient
12:15 pm Roundtable round 2
Each table runs twice on the same topic. Tables are exclusive, other vendors cannot attend.
Attendees can select up to 2 roundtables
- Packaging in times of uncertainty – What added value are consumers looking for? Michael Delle Selve, Head of Marketing and Communications, FEVE
- Reducing environmental impact and costs with reusable beverage packaging – Tinne de Pooter, Marketing & Communications Director & Rudi Raskin, Vice President, Sales, DW Reusables
- Expectations on an Industry Partnership to Evaluate the Circularity of Plastic Packaging – Recycling Simulation / Testing Service / Additive Selection – Avient
1:15 pm Break & 121 Meetings
1:45 pm ENVIRONMENTAL IMPACT KEYNOTE: No time to waste – a collborative approach to sustainability
Tackling plastic waste is high on the European political agenda, and has led to a deep understanding in the beverage industry of our responsibility of to operate as sustainable as possible. We need to take action now!
In this session, we will hear how Pepsico’s has committed to dramatically accelerate the use of rPET bottles, and to achieve sustainability across all operations. Through cooperation and collaboration, we can eliminate plastic waste in the near future.
Discussion points:
- Ambitious targets to reduce the emissions created in packaging and eliminating use virgin plastic
- Industrywide collaboration – engaging policy makes, the supply chain and consumers
- Reviewing innovation breakthroughs in the use of recycled plastic and the reduction of overall packaging

Gloria Gabellini
Director Environmental Policy
Pepsico
2:30 pm The shifting priorities of the packaging consumer
- The increasing sophistication of the sustainability conversation
- COVID-19’s impact on health concerns
- Channel developments and the rising prominence of e-commerce

Dominic Cakebread
Director of Consulting – Packaging
GlobalData
3:00 pm Introducing a Digital Revolution in beverage packaging
- How the power of a unique direct-to-can digital printing system is changing beverage can packaging in Canada
- Eliminating MOQ’s restraints and long lead-times, while reducing time to market, with increased creative flexibility
- Replacing single use plastics, resulting in a premium package for your beverage, regardless of the quantity needed
- True mass customisation, with the traditional look and feel expected of a beverage can

Marvin Foreman
Sales Director
Tonejet
3:30 pm CLOSING KEYNOTE: Projections for packaging and labeling in 2021
This session brings together experts to discuss the future of beverage packaging and how the pandemic has changed the way of working
Delegates have the opportunity to put questions to the panel

Hans van Bochove
Vice President, Public Affairs & Government Relations
Coca Cola European Partners

Gloria Gabellini
Director Environmental Policy
Pepsico

Aline Casagrande
Circular Packaging Global Director
AB-Inbev

Max Kaye
Director of Packaging Consultant
Global Data

Fabienne Sinclair
Head of Marketing
PEFC International
SPONSOR OPPORTUNITIES
Are you a solution provider to the beer industry? Do you want to meet with hundreds of industry leaders under one roof? If so, to enquire about sponsorship opportunities for the conference, please contact:
Valentin Gerasimuk
Head of Business Development, Consumer Events
T: 0207 936 6794
E: Valentin.Gerasimuk@arena-international.com
SPEAKER OPPORTUNITIES
This programme is written in collaboration with industry, if you have a case study, idea or just a comment, please contact:
Lu Tikrity
Programme Director
T: 0161 359 5349
E: lu.tikrity@arena-international.com