Cannabis Plants Itself in the UK Cosmetics Mainstream
Cannabis is the latest ingredient giving beauty editors a buzz, and no, they’re not smoking it!
Renowned for its recreational use, cannabis is beginning to hit the high street, finding itself in some of the most sought after cosmetic products on the market. Cannabis plants itself into the UK mainstream.
Although the cannabis plant has a negative connotation, many of the compounds within the plant have huge potential benefits within the cosmetic space. Celebrated for its moisturising properties, Hemp oil has been used and popularised by The Body Shop for many years. Hemp oil is the most common form of cannabis found in skincare products. However, hemp oil does not stand alone. Sourced from the flowers of the cannabis plant, cannabidoil (CBD) oil is another compound that has great ingredients for reducing redness, irritation and even signs of ageing. Furthermore, CBD oil can treat skin conditions such as acne, psoriasis and eczema.
Understandably, many consumers are not completely sold on applying cannabis compounds to their body. Fear not! Options are available. There are plenty of products that make use of its earthy, spicy fragrance, allowing you to get on board with the trend without fully committing.
Estee Lauder Takes a First Step into Cannabis Cosmetics
Estee Lauder is one of the biggest conglomerates in the skin care market and with the launch of the new facemask ‘Hello, Calm’, Estee Lauder is making noise in one of the fastest growing industries right now. They join several other cosmetic brands that started selling in the past year, continuing to signal the increasingly mainstream status of cannabis-derived products.
The Global General Manager distributing the ‘Hello, Calm’ facemask says how the negative first impression of cannabis is now being outshined by the benefits of the product. However, the brand has decided to stay away from the increasing popularity of CBD-infused products, settling instead for hemp seed oil. The brand claims that this is due to research suggesting hemp seed oil is a more effective treatment for things like inflammation related to acne, eczema and rosacea.
Cannabis Makes the High Street
Harvey Nichols has become the first department store in the UK to stock cannabis-infused skincare products. The department store has launched a luxury skincare range from a brand called MGC Derma. The brand was created by an Australian pharmaceutical company specialising in medical cannabis, creating products for Estee Lauder and Elizabeth Arden.
Ranging from luxurious anti-aging creams to everyday cleansers, MGS Derma conducted a four-week clinical trial – involving 90 people with a variety of skin conditions such as acne, psoriasis and eczema. The results from the study showed, the creams on average reduced 70 percent of the side effects.
Holland and Barrett was the first UK retailer to stock CBD oil back in January 2018, and since then a smattering of other brands have hit the shelves. Cannabis oil that contains no THC is totally legal in in the UK, with the benefits ranging from joint pain and multiple sclerosis to anxiety and depression.
With that said, join us at this year’s Cannabis conference in London, as we delve into arguably the fastest growing market in the world, and explore ways to elevate your cannabis knowledge. Register your place for the only event in Europe which focuses on identifying opportunities within the European marketplace and spotlights regulation to ensure producers and retailers of cannabinoids products operate legally.
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