Future Cannabis Strategies North America 2022
Sheraton Toronto Centre Hotel
28th-29th September, 2022
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Future Cannabis Strategies North America 2022
DAY 1|28th September 2022
DAY 2|29th September 2022
8:50 am Chair’s opening remarks
9:00 am Growing Pains: Quality Control and Assurance
- Understanding the issue of quality control and assurance and how it can benefit your business to provide consistent product that is of high quality
- How to create a product that meets regulations and aligns with universal standards
- Uncovering different cultivation, production and extraction strategies to ensure a constant supply of high-quality product

Shannon McCoy
Vice President of Quality
HEXO Corp
9:30 am Reserved for Sponsor
10:00 am An Unavoidable Threat: Canadian Legislations and the Cannabis Market
- Investigating the extent to which Canadian regulations pose a threat to the cannabis market
- Understanding how to navigate the Canadian regulations and how to still deliver a high-quality product
- Analysing how, even though Canada has legalised cannabis, the harsh regulations have made the product itself not very cultivation, production, consumer, and distribution friendly

Landon Tresise
Director of Government Relations
10:30 am ESKO
11:00 am Morning refreshments and networking
11:30 am Panel Discussion: Creating New Innovative Cannabis Products
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- Discussing the various processes that go into the creation of cannabis products, from idea conception to the actual materialization of the product
- Understanding the challenges associated with the creation of cannabis products, i.e., meeting legal compliances, consumer demands, market regulations and standards

Travis Priddy
CEO
369 Hemp, Inc.

Adam Coates
Chief Commercial Officer
Westleaf

Pierre Killeen
Manager, Strategic Business Development
HEXO Corp
12:00 pm Thompson Hine
12:30 pm Applied Research Opportunities for Cannabis 2.0 Products

Pierre Killeen
Manager, Strategic Business Development
HEXO Corp
1:00 pm Panel Discussion: Vapes as an Alternative for Smoking THC, CBD and Marijuana
- Exploring vapes as an alternative to the combustion of cannabis flower, and evaluating their advantages and disadvantages
- Examining the commercial opportunities within an already saturated market and how to stand out amid harsh regulations and consumer standards

Travis Priddy
CEO
369 Hemp, Inc.

Lisa Harun
Co-Founder
Vapium Inc
1:30 pm Networking Lunch Break
2:30 pm Education, Your Best Strategy: How to Increase Customer Engagement, Trust and Confidence Over Your Product
- Understanding the significance of education, transparency and destigmatisation when it comes to the commercial success of your brand
- Exploring the extent to which education and awareness plays into building customer trust and loyalty
- Analysing the best strategies, such as multi-channel approach, i.e., packaging, labels, social media, blog posts, etc., to communicate what sets your product apart from others

Adam Coates
Chief Commercial Officer
Westleaf
3:00 pm Reserved for Sponsor
3:30 pm A Niche in the Legal Market: Edibles
- Examining how to create innovative edible products that meet consumer standards and legal compliance
- Understanding what motivates consumers to purchase edibles, and how to leverage this to ensure the commercial success of your product

Niel Marotta
President and CEO
INDIVA
4:00 pm Penn Colour
4:30 pm Chair’s Summary and Close of Day 1
4:45 pm Drinks Reception Hosted by Penn Color
8:30 am Registration and refreshments
8:50 am Chair’s Opening Remarks
9:00 am Operational Excellence in Cannabis (Further Processing)

Jeff Baird
Vice President Operations
TerrAscend

James Hitchcok
Director of Operations
TerrAscend
9:30 am Reserved for Sponsor
10:00 am Panel Discussion: How to Build and Advertise Your Brand Without a Visual Culture
- Exploring the best strategies for building a brand without a visual culture considering the Canadian regulations
- How to best market your product on the internet without incurring the removal of your advertisements and/or the blacklisting of your product
- Understanding the extent to which the lack of visual culture from brands does not allow consumers to make conscious and educated decisions, and how this impacts your sales

Lisa Harun
Co-Founder
Vapium Inc
10:30 am Reserved for Sponsor
11:00 am Networking Coffee Break
11:30 am Hosted Roundtable Discussions
Interactive roundtable sessions offer a unique opportunity to come together with your peers to share best practice and develop solutions to critical challenges facing the industry as a whole.
Hosted by industry experts and each focused on a single issue, roundtables are an exciting, interactive way to build your personal network and learn from the experience and expertise of others.
Each roundtable session lasts for 45 minutes, and delegates may attend up to 2 roundtables
Reserved for Sponsor
Roundtable Reserved for TerrAscend: Operational Excellence in Cannabis (Further Processing)
Jeff Baird, Vice President Operations, TerrAscend
James Hitchcok, Director of Operations, TerrAscend
Reserved for Sponsor
Reserved for End-User
12:30 pm Lunch Break
1:30 pm THC Drinks Gain Mass Popularity, but Are They Here to Stay?
- Investigating how the changes in consumer demands in terms of their health, wellness and lifestyle has seen a growth in THC drinks
- Discovering the commercial and innovation opportunities that lie within the THC beverages industry
- Evaluating the extent to which THC beverages have become a suitable alternative to alcohol beverages
- Examining how to increase the saleability of THC drinks

Terence Donnelly
CEO
Hill Street Beverage Company
2:00 pm Health & Wellness and Cannabis Infusion

Gord Davey
President and CEO
Delivra Health Brands Inc.
2:30 pm Panel Discussion: Cannabis and Cosmetics
- Investigating the recent boom in cosmetics with cannabis containing is changing the landscape of the industry of beauty
- Leveraging education, transparency and awareness as a means to increase consumer engagement, loyalty and retention
- Understanding what motivates consumers to purchase cannabis containing cosmetics, and how this can inform how to ensure the commercial success of your product

Joy Beckerman
Principal
Hemp Ace International
3:00 pm GlobalData
3:30 pm Chair’s Summary
3:40 pm Close of conference
SPONSORSHIP ENQUIRIES
To enquire about sponsorship opportunities for the conference, please contact:
Valentin Gerasimuk
Head of Business Development, Consumer Events
T: +44 (0) 207 936 6794
E: Valentin.Gerasimuk@arena-international.com
Speaker opportunities
The Future Cannabis Strategy Conference programme is written in collaboration with industry, if you would have a case study, idea or just a comment, please contact:
Edwin Boadu
E: Edwin.Boadu@arena-international.com