• Understanding the issue of quality control and assurance and how it can benefit your business to provide consistent product that is of high quality
• How to create a product that meets regulations and aligns with universal standards
• Uncovering different cultivation, production and extraction strategies to ensure a constant supply of high-quality product

• Investigating the extent to which Canadian regulations pose a threat to the cannabis market
• Understanding how to navigate the Canadian regulations and how to still deliver a high-quality product
• Analysing how, even though Canada has legalised cannabis, the harsh regulations have made the product itself not very cultivation, production, consumer, and distribution friendly

• • Discussing the various processes that go into the creation of cannabis products, from idea conception to the actual materialization of the product
  • Understanding the challenges associated with the creation of cannabis products, i.e., meeting legal compliances, consumer demands, market regulations and standards

• Exploring vapes as an alternative to the combustion of cannabis flower, and evaluating their advantages and disadvantages
• Examining the commercial opportunities within an already saturated market and how to stand out amid harsh regulations and consumer standards

• Understanding the significance of education, transparency and destigmatisation when it comes to the commercial success of your brand
• Exploring the extent to which education and awareness plays into building customer trust and loyalty
• Analysing the best strategies, such as multi-channel approach, i.e., packaging, labels, social media, blog posts, etc., to communicate what sets your product apart from others

• Examining how to create innovative edible products that meet consumer standards and legal compliance
• Understanding what motivates consumers to purchase edibles, and how to leverage this to ensure the commercial success of your product

• Exploring the best strategies for building a brand without a visual culture considering the Canadian regulations
• How to best market your product on the internet without incurring the removal of your advertisements and/or the blacklisting of your product
• Understanding the extent to which the lack of visual culture from brands does not allow consumers to make conscious and educated decisions, and how this impacts your sales

Interactive roundtable sessions offer a unique opportunity to come together with your peers to share best practice and develop solutions to critical challenges facing the industry as a whole.

Hosted by industry experts and each focused on a single issue, roundtables are an exciting, interactive way to build your personal network and learn from the experience and expertise of others.

Each roundtable session lasts for 45 minutes, and delegates may attend up to 2 roundtables

Reserved for Sponsor

Roundtable Reserved for TerrAscend: Operational Excellence in Cannabis (Further Processing)

Jeff Baird, Vice President Operations, TerrAscend

James Hitchcok, Director of Operations, TerrAscend

Reserved for Sponsor

Reserved for End-User

• Investigating how the changes in consumer demands in terms of their health, wellness and lifestyle has seen a growth in THC drinks
• Discovering the commercial and innovation opportunities that lie within the THC beverages industry
• Evaluating the extent to which THC beverages have become a suitable alternative to alcohol beverages
• Examining how to increase the saleability of THC drinks

• Investigating the recent boom in cosmetics with cannabis containing is changing the landscape of the industry of beauty
• Leveraging education, transparency and awareness as a means to increase consumer engagement, loyalty and retention
• Understanding what motivates consumers to purchase cannabis containing cosmetics, and how this can inform how to ensure the commercial success of your product