Changing with the times – Digital Transformation in retail banking
As technology and big data transforms various industries, we intend to do the same with our European Banking Forum. From Customer Acquisition and Retention to Digital transformation in Retail Banking, our high calibre event shifts its focus towards digitalisation of engagement with customers, employees and 3rd parties, to provide a 360 viewpoint on maintaining relationships.
For this year’s event, we will be providing key insight into digitalisation and disruptions, big data, customer analytics and many more; with several senior level individuals presenting case studies, hosting panel discussions and group workshops. Furthermore our business meetings will provide the opportunity for vendors to meet with delegates to discuss and explore any opportunities that could benefit both parties.
With customers at the forefront of digitalisations, the need to provide a seamless experience for customers has travelled beyond cost reduction and has become essential in the present environment. This year, we look at several digital transformations which have transformed customer engagement in retail banking.
· The Royal Bank of Scotland – Superstar DJ project
From data specialists to journey managers, the transformation process which has been undertaken at RBS to provide a truly unique customer journey has been significant. Carys Lawson, Head of Branch (Private & Business analytics) will be sharing the three step approach to constantly reinvent and test new content to improve engagement.
· Alior Bank – Artificial intelligence
Artificial Intelligence (AI) has become a big topic in recent years, with several Hollywood blockbusters conceptualising their ability. How will this digital transformation fit in with retail banking, objectives for PSD2, biometrics and blockchain?
· Erste Group Bank – Unlocking the potential of George
Digital banking has expanded tremendously during the 21st century, with the exceptional performance of George, Martin Kobza, Head of Digital will examine the importance of scale in digital banking for customers.
Who will be there?
Our speakers this year will be one of the key reason for you to attend, with 5 speakers from the top 10 banks (BNP Paribas, Societe Generale, RBS, Deutsche Bank and Santander), their expertise can provide inspiration and specialist knowledge on relationship management and digital transformation in the now and future.
Why not join us at this year’s European Banking Forum 2017 to gain expert knowledge and strengthen your own strategies! More information available on the event website: www.arena-international.com/ebf-car or contact us at: firstname.lastname@example.org. See you in May!
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