Convenience; the defining character of the industry
Customer experience is characterised by speed and ease especially because no one wants to wait for their products. Services like same and next day delivery have become the industry norm.
Seamless payment is a vital component in a flawless shopping experience. Easy and quick payment solutions, which are already big in 2017, will also characterize 2018. Contactless payment, which allows shoppers to pay using near field communication technology, has been growing exponentially in the past few years, and is now the norm within the retail space. In 2018 we can also expect the explosion of new technology designed to make payments both quicker and more secure. Companies have been collaborating with biometric information, so that in the near future, payments might be secured through iris scanning, facial recognition or fingerprint verification. Always keeping the aim the same- utilising technology to make the shopping experience smoother, faster and safer.
The champions of this trend will be businesses’ that assist customers in saving time by simplifying their day-to-day shopping routine!
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