Craft Beer: Beer for Millennials
Who is the craft beer lover and what grabs their interest? With craft beer continuously being on the rise, brewers and beer professionals need to have this question present on their mind at all points.
Craft beer is defined by untraditional values, experimentation and more than often, it is brewed in smaller independent breweries. Millennials are a generation that know what they want, live for adventure and support smaller business – that is exactly what draws them to this style and category of beer. With so many variations of beer which are defined under the craft beer category, millennials get the chance to pick exactly what they want down to the very last bubble.
This craft beer growth is putting pressure on larger beer companies. They have to put more in to their marketing strategy to create an edge for themselves that puts them above this massive market. Presentations from Carlsberg, Heineken and Diageo will be showcasing digital marketing strategies that aim to provide influential takeaways for your business – a method that many big brewers can utilize to target the millennial audience.
Estrella Damm will be providing a brewery tour this year during which they will not only engage us in the history of their global beer but will also explain how we can work with craft beer brewers to develop their brand and products.
International Beer Strategies 2017 is the key event to attend if you want to gain understanding in targeting the millennial generation. With our wide coverage of categories (including craft beer, non-alcoholic beer and more) and split agenda, targeting this market share can be explored through both streams where we include talks about the move to digital along with innovation in packaging and making your brand stand out on the shelves.
Arena’s business-to-business events offer a myriad of opportunities for sponsors and exhibitors to drive their businesses forward.
Our sponsorship packages help companies educate ther target market on key industry issues and spread brand awareness throughout the
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