Dave Lukasik, Director of Global Brand Protection, Urban Armor Gear
Dave Lukasik is a Brand Protection professional with over eleven years of experience developing, implementing and managing successful channel management programs for global organisations. He develops individualised, cost effective programs following a proven strategy for success. Directing the consumer to purchase authentic products, through authorised channels, at the right price has resulted in the removal of millions of dollars’ worth of unauthorised offerings and increased the opportunity for the sale of authorized products.
Dave successfully created a business case for, developed, and managed Motorola’s first global brand protection organisation. The successful endeavour at Motorola resulted in the removal of over $25M in counterfeit product annually with limited headcount and a limited budget. Dave and his team developed and managed comprehensive brand protection programs for numerous, global, organisations and has managed Brand Protection activities for the highly popular “LuMee” line of phone cases.
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