Delving into the Summit Agenda 2017
Following extensive, in-depth research with leading figures in financial services, our team constructed a highly targeted and specific day of sessions which will ensure you leave the Summit with a wealth of new strategies and ideas to implement.
The agenda has several key themes to assist you in addressing the most pertinent challenges faced in 2017. Firstly, how can you best mix your traditional channels with digital? As we all know it is very important to offer a cohesive service through these channels – but this can be easier said than done.
Additionally, one of the most important aspects of customer engagement is to quite simply get customer feedback. By utilising analytics this information can be used to gain greater insight into your specific customer and promote loyalty.
Similarly, using these resources to then personalise your service to your specific customer is now more important than ever. With the likes of Uber and Air BnB becoming ever more prescient, customers expect a greater level of interaction from their bank.
Lastly, with technologies and customer demographics changing at such a fast pace all those in financial services need to ensure that you are catering to your customer base, and doing so in the most effective manner.
Hear from experts in the field in these areas to ensure you are keeping up with the latest innovations in customer experience. We look forward to meeting you at the event in June!
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