Discussing the Role of Neuroscience to Source Unbiased Behavioural Insight
Neuroscience is one of the most important tools to gather shopper insights in-store, but are we really sure of its success? How to use neuroscience technologies such as eye-tracking to discover the best of unbiased shopper insights and turn them into strong activation, better packaging, better merchandising and avoid the accumulation of useless data are central questions for the future of the consumer insights sector.
Emma Tappin, Shopper Marketing and Insight Controller at Premier Food will present the benefits of this technology at ESI 2018, she’ll delve into how neuroscience can be utilised to enhance new product development, create innovations which best fit shopper’s needs and how the technology can be used to make products stand out on the shelves. Emma’s extensive research and first-hand experience in shopper behaviour will ensure attendees leave the session with valuable information on commercial applications of neuroscience and how this data can be used effectively alongside traditionally sourced shopper insights.
Can you afford to miss out on learning more about the future of Neuroscience in retail? Book your free place using the link at the top of the page.
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