E-commerce, the buzzword
E-commerce remains the buzzword in all industries within Asia and its relevance in the alcohol industry is growing. As companies aim to deliver the best consumer experience, e-commerce allows for brands to engage with their consumers anytime and anywhere.
There is a strong foundation of e-commerce hubs based in Asia and leveraging these partner ecosystems will strategically enhance your brand’s consumer engagement. Alibaba represents a proxy for the growing middle class within this geographical region, as platforms like this continue to grow – Alibaba is approximately worth $420 billion – (CNN, 2017) it is important for brands to capitalise off this growing success and meet the consumer at these hubs.
E-commerce also inspires innovation, particularly through the tailored content that is developed for products as you develop new ideas to engage the consumer on this platform. Alongside apps and other digital mechanisms, e-commerce gives brand’s tools to measure consumer engagement to understand what parts of their brand and product are working.
Arena’s business-to-business events offer a myriad of opportunities for sponsors and exhibitors to drive their businesses forward.
Our sponsorship packages help companies educate ther target market on key industry issues and spread brand awareness throughout the
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