Emerging Categories

1st January, 1970

Emerging Categories

As always, we seek to offer delegates new topic content for each year, and 2017 is no different. We have 2 exciting streams taking place throughout the first day of the event which will cover the key topics of ‘Digital Marketing’ as well as ‘New Product Development’ which will serve as 2 topical and crucial points of discussion for the industry.

The New Product Development stream will focus on the subcategories emerging from beer which is opening up the category to more consumers than ever before. The emergence of non-alcoholic beers has captured the attention of big and small brewers alike, which has emerged in line for the demand for a ‘healthier’ beer.

The success of Raddlers has seen polarised success across Europe, though the category is certainly shaking up the industry be introducing completely new consumption moments for beers for both male and female consumers. This insightful panel discussion featuring speakers from both Efes and the leading Heineken Raddler producer Brau Union Österreich. This will spark an exciting debate as to the future of the innovative category.

Finally we are thrilled to announce that Joris Brams , the Managing Director of the C&C Group plc, the cider giant, will offer an insight into the rapidly growing category. Many within the beer segment want to know how they could tap into this growth, in much the same way cider has tapped into the beer audience.

Product development remains a key tool brewers can use to set themselves apart from the competition, and 2017 will see this discussion become prevalent for the Beer Strategies event.


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Our sponsorship packages help companies educate ther target market on key industry issues and spread brand awareness throughout the

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Paul Adams
+44 (0)20 7936 6948

Speaker opportunities

We identify and invite individuals we believe to be the best speakers in the market, if you think you can make a difference to the quality of our events please contact:

Chloe Roberts
E: Chloe.Roberts@arena-international.com
T: +44 (0)207 936 6822