Energising the Drinks Industry
The current trend is that consumers appear to be gravitating towards the healthier beverages available on the shelf, over the soft drinks with higher sugar content and carbonated drinks
Unsurprisingly the dominant giants have seen a slight reduction in market share, whilst nutrition drinks such as energy drinks and bottled water have enjoyed gradual growth each year despite the industry as a whole only growing at a rate of around two percent.
Despite this the energy drinks sector appear to be booming, despite its generally ‘high sugar’ properties. It remains the fastest growing category amongst the carbonate beverages.
An interesting presentation from Dr Oetkers ‘Natural Energy’ showcased how energy drinks can offer a healthy image to consumers.
We look forward to more interesting discussions around category growth and decline in 2018!
Arena’s business-to-business events offer a myriad of opportunities for sponsors and exhibitors to drive their businesses forward.
Our sponsorship packages help companies educate ther target market on key industry issues and spread brand awareness throughout the
If you want to discuss how we can help you generate leads and add-value to your corporate and brand image please contact:
+44 (0)20 7936 6948