Dairy Innovation Strategies 2025

Devising Commercially Successful Strategies for the Dairy Industry

26 - 27

March

2025
  • AC Hotel Bella Sky Copenhagen
  • Complimentary
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Company Information

RESILUX is a leading provider of innovative packaging solutions, specializing in high-quality PET products. With a commitment to sustainability and circular economy principles, Resilux designs and manufactures a wide range of preforms, bottles and jars that meet the diverse needs of various industries, including food and beverage, personal care, and household products. Its core business was back-integrated with PET recycling activities and has units in Belgium, Spain, Switzerland, Greece, Russia, Hungary, Serbia, Romania and the US.

Company Website

To learn more, please visit our website - http://www.resilux.com/EN/index.html

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Satron Instruments is a technology leader in process control of liquid and semi-liquid dairy products. Our mission is to reduce losses of products and utilities, increase production efficiency and maximize quality of dairy products. We provide precise optical and pressure measurements adapted to various processes and conditions, from aseptic lines to effluent channels.

Company Website

To learn more, please visit our website - http://satron.com/

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About Cargill Starches, Sweeteners & Texturizers Europe

Cargill Starches, Sweeteners & Texturizers Europe transforms renewable, nature-derived raw materials into sustainable ingredient solutions. We address the needs of a broad swath of industries with a diverse portfolio that includes sweeteners, starches, proteins, texturizers, fibers and animal feed ingredients, all supported by world-class expertise in formulation, processing, logistics and more. Our European footprint includes over 4,000 employees, spread over 16 production facilities, 14 offices and 3 innovation centers and applications labs, further supported by Cargill operations around the world.
From food & beverage to papermaking & corrugating, and pharmaceuticals to animal nutrition, we bring together the ingredients, knowledge and technology to help our food, feed and industrial customers thrive.

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Established in 2018, E.ON Energy Infrastructure Solutions (EIS) delivers all-in-one sustainable energy solutions for cities and industries. With our stable growth track record, our mission is to lead the energy transition in Europe. Our expertise spans the entire process, from design and construction to the operation of energy generation and distribution infrastructure. With a presence in 15 European countries, we leverage excellent engineering capabilities and in-depth market knowledge to meet the unique needs of each location. Across Europe, we operate more than 6,000 energy infrastructure assets with more than 8,000 employees.

Company Website

To learn more, please visit our website - www.eonenergy.com

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With operations in 130 countries and over 10,000 employees worldwide, Veolia Water Technologies & Solutions solves the toughest water, wastewater and process challenges around the globe. Leveraging a comprehensive set of chemical, equipment and digital enabled services and products, the company helps customers optimize water resources and overcome process challenges. Veolia Water Technologies & Solutions serves customers across all industries, including food and beverage, metals and mining, power, pharmaceutical, oil and gas, chemicals, petrochemicals, pulp and paper, and utilities. Visit our website watertechnologies.com for more information about our solutions.

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About EXBERRY®

​EXBERRY® is a leading global brand of plant-based, sustainable colors for food and drink. The EXBERRY® portfolio includes a complete spectrum of shades created from non-GMO fruit, vegetables, and plants. They are available in a wide range of formats and suitable for almost any application, including confectionery, dairy, bakery, soft and alcoholic beverages, cereals, snacks, sauces, savory, and plant-based meat, seafood, and dairy. EXBERRY® colors are trusted by many of the world’s leading food and beverage manufacturers for their vibrancy, versatility, stability, ease of use, and strong sustainability credentials.

About GNT Group

​Founded in 1978, GNT is a family-owned company pioneering in the creation of plant-based, sustainable ingredients. It is headquartered in Mierlo, The Netherlands, with additional offices in Europe, North America, Asia, and the Middle East. GNT’s family ownership provides stability and long-term commitment, enabling it to make strategic decisions to futureproof supplies. These include ambitious sustainability commitments and investments in long-term stockholding. The company supports its customers throughout every stage of the product development process, including concept innovation, color selection and matching, stability testing, upscaling, regulatory matters, and quality documentation.

Company Website

To learn more, please visit our website - www.exberry.com

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Founded in 1914 and widely recognized as the world’s premier independently-owned flavor house, Edlong is a believer in and purveyor of Everything Dairy Can Be™. More than just a marketing slogan, this inspirational mantra is driven by Edlong’s industry-leading dairy, dairy-based, and dairy-free ingredient capabilities. The comprehensive portfolio of Edlong dairy flavors improves classic taste profiles for Cheese, Butter, Sweet Dairy, Cream, and Milk, while also delivering unique functional value in the masking and mouthfeel of plant-based products. Edlong believes dairy can be indulgent, innovative and inspiring, and that the tastes of dairy can be a sales booster and a game changer. Our experience and our vision is why Edlong believes in Everything Dairy Can Be.

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Taiyo is a leader in the development and production of functional ingredients for the food, beverage, medical food and pharmaceutical industry. Since its foundation in 1946, the company develops and markets emulsifiers, fibres, stabilizers, egg, tea- and coffee-based ingredients, delivery systems and highly functional ingredients.

Company Website

To learn more, please visit our website - www.taiyogmbh.com

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We are a market-oriented cooperative of starch potato growers. From (plant-based) desserts with the perfect texture and taste, to cheese with the desired stretch and melt, we strive to eliminate allergies, e-numbers and unnatural additives with our potato starch & protein.

We take responsibility from crop to shop and help food producers worldwide with the right application of our ingredients.

Company Website

To learn more, please visit our website - https://www.avebe.com/

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We’re a flavour house with a difference. No-nonsense flavours that are delivered on time, and on budget. We’re passionate about working with brands large and small to help them take their products to another level by improving or developing new tastes, or making them healthier.

Company Website

To learn more, please visit our website - https://www.itstaste.com/

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ICPG produces custom-extruded foils designed for rigid Form Fill Seal and thermoformed dairy packaging applications. Through the use of advanced technology, capabilities and expert support services, ICPG focuses on the development of innovative, sustainable & recyclable material solutions for thermoforming and form-fill-seal processes.

ICPG is the innovator behind XPP Polypropylene Solutions, the first material to offer a drop-in solution for PS replacement in form-fill-seal yogurt and dairy applications. This revolutionary new material maintains all of the benefits of current PS solutions – processing, function, snap-ablity, barrier protection and cost – but in the form of a more sustainable & recyclable solution compared to PS & PET alternatives that offers compatibility with existing FFS equipment and platforms including Bosch-Syntegon, Hassia, Illig, MultiVac, Zhongya & others.

In addition to our XPP solutions, ICPG produces custom extruded foil structures using polypropylene, polyethylene, polystyrene, PET, PET-G and EVOH materials. Capabilities are customizable based on application requirements and include monolayer extrusion, extrusion lamination, and multi-layer barrier and non-barrier coextrusion.

Support services include barrier rollstock formulation and thermoforming part design, packaging & sterilization process consultation, development trials, material replacement design & process consultation and on-site technical support for material trials.

ICPG is ISO 9001:2015 Certified and FFSS 22000 Certified. ICPG has also been issued an International Milk Shippers Grade “A” Milk Permit from the state of North Carolina.

Company Website

To learn more, please visit our website - www.icpg.co

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Amano Enzyme is a global leader in enzyme manufacturing, with subsidiaries in Europe, the USA, and Asia. We provide premium, non-GMO speciality enzymes for diverse food applications, including dairy protein and flavour as well as non-dairy, delivering innovative solutions for the evolving food industry.

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AmbaFlex is the global leader in Spiral-shaped solutions for elevation and accumulation of primary- and secondary packs. With our SpiralVeyor and AccuVeyor, based on our own unique belt technology, we gained more then 25 years of experience in solutions for space saving line-connectivity and improving line-efficiency in packaging lines for FMCG.

Company Website

To learn more, please visit our website - https://www.ambaflex.com/en

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Kyowa Hakko, a subsidiary of Kirin Holdings, specializes in research, development and manufacturing of high-quality functional ingredients for various industries. The ingredients are widely used in the formulation of dietary supplements, functional foods and beverages. Drawing on its leading expertise in fermentation and biotechnology, Kyowa Hakko has a strong emphasis on research, science and innovation leveraging these capabilities to create value-added products

Company Website

To learn more, please visit our website - https://www.kyowa.eu/

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Hybrid BrandZ is at the forefront of innovation, delivering tailored solutions for the consumer packaged goods (CPG) sector and brand managers around the globe. Our flagship offerings include Artflow, a comprehensive artwork management solution designed specifically for brands and CPG companies, and IC3D, an advanced tool that creates virtual 3D packaging mockups at the speed of imagination.

Located in Belgium, Hybrid BrandZ operates as the brands business unit of Hybrid Software, reinforced by a global team of dedicated sales and support professionals. This strategic alignment empowers our clients to optimize workflows, ensure brand consistency, and realize creative excellence across all channels. By leveraging the comprehensive Hybrid Software portfolio and our innovative technology stack, BrandZ is committed to driving continuous innovation and delivering unparalleled results for our customers.

Company Website

To learn more, please visit our website - www.hybridsoftware.com

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Schoeller Allibert has been accelerating sustainable supply chains for more than 65 years through the creation of innovative, reusable packaging, storage and logistics products and solutions that are efficient by design and circular by nature. Today, we are a global market player and the European market leader.

Company Website

To learn more, please visit our website - https://www.schoellerallibert.com/

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MCC, established in 1916, is the global leader in prime label solutions, with approximately $3 billion in annual revenue supporting a number of the world’s most prominent brands across end-categories including food and beverages, home and personal care, wine and spirits, and other specialties. MCC employs approximately 12,000 associates across more than 90 facilities in over 30 countries.

Company Website

To learn more, please visit our website - http://www.mcclabel.com/en

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Collo offers an innovative IoT-solution to reduce product losses. We combine AI and machine learning to help you to stay on track of any leaks, optimize product push outs, minimize environmental stress, and reduce costs. With the real-time data of what is in your pipe we can help you to optimize your plant.

Company Website

To learn more, please visit our website - https://www.collo.fi/

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We believe people should be able to enjoy healthy, sustainable plant-based foods without having to compromise on taste and texture. AkoPlanet™ by AAK is AAK’s platform for plant-based foods where we harness years of experience in plant-based oils and together with our customers, develop great-tasting plant-based food made with love for people, plants and the planet.

Company Website

To learn more, please visit our website - http://www.aak.com/akoplanet

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    Why attend?

    Attending Dairy Innovation Strategies in Copenhagen offers numerous benefits for you and your team: 

    Networking Opportunities: This conference brings together industry experts, dairy producers, researchers, and suppliers from around the world. 

    Knowledge Sharing: Keynote presentations, workshops, and panel discussions on various topics such as dairy farming practices, sustainability, technology advancements, and market trends. 

    Inspirational Speakers: Keynote speeches and presentations by industry leaders will inspire you and offer fresh perspectives on challenges and opportunities in the dairy sector.

    Access to New Technologies: The latest innovations and technologies in dairy production, processing, and packaging. 

    Market Intelligence: With sessions dedicated to consumer trends and the Global Data team on hand, the experts will give you valuable insights into the global dairy market.

    Regulatory Updates: You can discuss relevant policies, regulations, and compliance standards affecting the industry. This provides you with an opportunity to stay updated on changing regulations and ensure their operations meet the necessary requirements.

    Join us at the Dairy Innovation Strategies Conference 2025! It serves as a platform to collaborate, learn, and contribute to the global dairy sector.

    What to expect?

    200+

    Attendees to meet each year

    		25+

    Exhibitors to meet each year

    		20+

    Speakers

    		75%

    Attendees at Director+ level
    200+

    Attendees to meet each year

    		25+

    Exhibitors to meet each year
    20+

    Speakers

    		75%

    Attendees at Director+ level

    2024 highlights

    Agenda

    • 26 Mar 2025
    • 27 Mar 2025
    Expand All

    Streams

    Stream one

    Stream A – DAIRY PORTFOLIOS

    Stream two

    Stream B – HYBRID VENTURES

    Stream three

    Stream C - NOVEL INNOVATION

    THEME 2 : Designing and Developing Complete Product Offerings

    Adding Novel Innovation to the Mix

    Chaired by

    William Blackett, Director of Consulting,
    GlobalData

    11:35 AM

    Gut Health Keynote: The Next Biotic Innovation

    • Fascination with fermentation: Investing in technology of the future
    • Dairy’s role surging Gut Health market Evaluating research on plant-based fermentation
    • The missing piece: Post-biotic opportunities
    • Straining away from Lactobacillus to optimise health benefits
    • Justifying ROI risks with technology requirements and short shelf lives

    Speakers

    José Pedro Silva
    Head of Brand and Market Development - Beverages & Food, Lactogal Produtos Alimentares

    12:05 PM

    Tasting Session: The Next Big Flavour Infusion

    • Expanding flavour profiles across novel formats
    • Successes in kefir, ice cream, cheese and yoghurts
    • Natural flavour combinations ticking all the boxes
    • The turmeric powerhouse

    Avebe

    12:05 PM

    Oxford-style debate: Growing Ingredients Lists: Opportunity or Overdone?

    12:20 PM

    Audience Deep-Dive: Growing Ingredients Lists: Opportunity or Overdone?

    • Consumers defining health with a personalised shelf Lifestyle brands expanding value-added offerings for health-conscious and active shoppers
    • Buying into buzzwords: High protein, organic, no GMO, low sugar, source of collagen
    • Evidence vs hype: Investing in science-backed ingredients
    • Ditching ‘anti-nutritional’ ingredients
    • Addressing the fibre gap beyond meal replacements
    • Recipe for success: Cost, stability, mouthfeel, and taste

    Speakers

    Vicky Davies
    PhD, Global Marketing Director Performance, Active & Medical Nutrition, FrieslandCampina Ingredients

    12:50 PM

    Lunch & Networking Break

    THEME 3: Optimising Production

    Stream C – Harnessing Dairy-Tech

    Speakers

    William Blackett
    Director of Consulting, GlobalData

    2:50 PM

    ase Study: Hype or Hyper-Efficient? How The Industry is Adopting AI

    • Technology lightening the load of high production costs
    • The real deal: Assessing current examples for realistic expectations
    • The process of incorporating AI for productivity across all areas of your business

    3:20 PM

    Digital Technology Enhancing Product Development

    • Digital twins a solution for anti-UPF innovation?
    • Finding plant combinations with machine-learning
    • Optimising nutritious value through data analysis

    E-On

    3:50 PM

    Dragon’s Den Discussion: Embracing Tech Innovation for Cost-Effective and Productive Strategies

    4:20 PM

    Panel Discussion: Opening the Gate to a Greener Future: Sustainable Farm Development

    • From grass to glass: Zooming in on regional and industrial Co2 emission distribution
    • Utilizing un-grazed green spaces across borders
    • Financial support enabling new construction, cattle, and innovative tech
    • Barriers to farmer-producer relationships for green initiatives
    • Watering the seeds of regenerative agriculture: How is the industry tracking growth?
    • Bovaer® backlash: Should producers be concerned about consumer dairy strikes against methane blockers?
    • What can the industry learn from impacts of climate change on consumption trends?

    Speakers

    Paul Tompkins
    National Dairy Board Chairman, NFU
    Bryce Cunningham
    Founder, Mossgiel Farm

    5 PM

    Reserved for Ambaflex

    THEME 2 : Designing and Developing Complete Product Offerings

    Growing with Hybrid Ventures

    Chaired by

    11:35 AM

    Tasting Session: Inclusive Innovation: Blending the Best of Dairy and Plant-Rich Worlds

    • Catering to curious consumers with hybrid offerings
    • Breakthroughs in textures and tastes How cheese hybrids are tackling Co2 reduction and navigating tax hurdles
    • Holistic health potential with dual- nutritional benefits
    • Fence-hopping innovations: Is there space for entries in opposing categories?

    Speakers

    Paul Cornillon
    Co-Founder and Chief R&D Officer, PlanetDairy

    12:05 PM

    Filling the Price Bucket with Value-added Products

    • Increasing value propositions with fortified ingredients
    • Justifying price increases from the supply chain
    • Bringing the right offerings to the table for your consumers
    • The sinking mid-price point: Increasing shelf space for value and premium products

    Taiyo

    12:05 PM

    Panel Discussion: Keeping Plant-Based Growth Alive

    12:20 PM

    Panel Discussion: Keeping Plant-Based Growth Alive

    • What is the data showing on plant- based consumption patterns?
    • Crop to shop: Nuts and grains gaining market share
    • Price checking raw materials and viable alternatives
    • Clean label and national regulatory barriers to plant-based fortification

    Speakers

    Christopher Robertson
    COO and Co- Founder, Sproud
    Allison Chlebek
    VP of Retail Sales, Táche Pistachio Milk

    12:50 PM

    Lunch & Networking Break

    THEME 3: Optimising Production

    Stream B – Filling Gaps in Packaging Lines

    2:50 PM

    Audience Poll: Cross-Border Discrepancies for Ingredients Labelling and Product Profiles

    • Not so black and white: Varying health perspectives in the US, EU and Nordics
    • Blank spaces: Missing micronutrients in existing profiling systems
    • Calling out collagen: Highlighting amino acid properties in-line with trends
    • Credibility concerns for assessment models behind front-of-pack profiles
    • Where will Eco and Nutri scores fit in this sector to serve its consumers?

    3:20 PM

    Reserved for SIG Combibloc

    3:50 PM

    Afternoon Networking Break

    4:20 PM

    Panel Discussion: Materialising Recyclable Packaging Strategies

    • Digesting evolving green claims initiatives: PPWR & EXPR
    • How are producers strategising to comply with new requirements?
    • International market strategies shaped by recycling regulations
    • Feeding modern materials into eco-conscious and quality design
    • Pillow pouch recycling pressures for producers

    Taghleef Industries Representative

    5 PM

    Scanning for Digital Labelling Opportunities

    • How can the dairy industry click into QR, AR, and Metaverse potential?
    • Utlising technology to extend packaging information
    • Creating mystery: Incorporating fun elements to engage consumers

    Reserved for Sealed Air

    8 AM

    Enrich Your Day: Registration & Breakfast Introductions (Sponsored by xx)/ Break the Ice Breakfast

    8:50 AM

    Chair’s Opening Remarks

    Speakers

    Mark Dempsey
    Senior Consulting Director – Global, GlobalData

    9 AM

    Lead Partner Keynote Address

    9:15 AM

    What are Today’s Drivers for Dairy Success?

    • Fast-moving trend cycles and widening product offerings
    • Expand or exit: Portfolio pressures to keep up with evolving demands
    • Investment insights: Where market leaders are putting their money
    • Three’s a crowd – or a charm?: Merging health, ESG & premiumisation

    Speakers

    Mark Dempsey
    Senior Consulting Director – Global, GlobalData

    THEME 1 : Demands Spinning the Dairy Globe

    9:30 AM

    Narrowing Down on the Need for Nutrition

    • Preventative health, wellness and active lifestyles: Growing priorities no producer can ignore
    • How dietary research is shaping consumers’ healthy eating habits, from early stages of life to
      graceful ageing
    • Audience Debate: What is the latest science saying about dairy vs plant-based diets?
    • Transparency in communication: Study sources, models and conclusions
    • Leveraging wholefood bioavailability in a supplement culture

    Speakers

    Vince Lawson
    CMO, Biotiful

    9:50 AM

    Getting Behind a Better World: Sustainable Innovations in Dairy

    • Earning Your Place in Planet-Friendly Diets

    Speakers

    Dr. Yaniv Altshuler
    Founder and CEO, metha.ai

    10:20 AM

    Panel Discussion: Herding up Innovation Hotspots around the Globe

    • Emerging products and regional category growth
    • Understanding investment playbooks of major players
    • Say cheese: A snapshot of growing cheese exports
    • Dairing to invest: Making the move for early opportunities

    Speakers

    Mike Bagshaw
    Owner and Founder, I.T.S
    Mark Dempsey
    Senior Consulting Director – Global, GlobalData

    10:50 AM

    Dragon’s Dairy-Den

    Ten x 60-second pitches from industry solution and service providers

    THEME 2 : Designing and Developing Complete Product Offerings

    Moo-ving Value in Dairy Portfolios

    Chaired by

    Mark Dempsey, Senior Consulting Director –
    Consumer, Global

    11:05 AM

    Morning Networking Break

    STREAM A – DAIRY PORTFOLIOS

    11:35 AM

    Re-formulating for the Next Generation

    • Stirring up interest from health-conscious consumers with ingredient innovation
    • Bringing Gen Z into R&D: Incorporating consumer feedback in the process
    • Aligning with today’s preferences for full fat, low sugar, and high functionality
    • Protein superpower: An expectation or hydrolyzed bonus?
    • Millennial brands making a come back

    Speakers

    Vicky Davies
    PhD, Global Marketing Director Performance, Active & Medical Nutrition, FrieslandCampina Ingredients

    12:05 PM

    Access to Dairy: Fresh Potential for Wider Ingredient Applications

    • Maximising functional benefits of dry dairy components: Whey permeates & peptides, casein, lactoferrin, fats and lactose
    • Widening cross-industry use cases and new formats
    • Business development opportunities in non-food applications
    • Technology enabling sustainable innovation

    Kyowa Hakko

    12:05 PM

    Panel Discussion: Diversifying the Dairy Farm

    12:20 PM

    Reserved for TINE and Meddoc Research

    12:50 PM

    Lunch & Networking Break

    THEME 3: Optimising Production

    1:50 PM

    Oxford-Style Debate: Unpacking the Science Behind UPFs

    • The latest research on Ultra Processed Foods
    • Cause or correlation? What does the evidence say on health implications and nuances across
      different UPFs
    • Bioavailability breakdown: Implications of processing on nutrient profiles
    • Consumer perceptions of UPFs shaping their diets

    Stream A – Pouring into Quality Product

    Speakers

    Mark Dempsey
    Senior Consulting Director – Global, GlobalData

    2:20 PM

    Reserved for Satron Instruments

    2:50 PM

    Case Study: How is the UPF Uproar Affecting Production?

    • Governments slowing the conveyer belt for the Ultra Processed Food industry
    • Educating the herd: The role the industry plays in consumer understanding
    • Fencing off ingredients and processes: A realistic goal for producers?
    • Back to basics: Retaining nutrient profiles with minimal processing
    • Concerns for consumers reaching for natural products like Raw Milk
    • Exploring commercially viable opportunities

    Speakers

    Johan Garssen
    PhD, MD, Chief Scientific Advisor, Danone Nutricia Research

    3:20 PM

    Reserved for Veolia

    3:50 PM

    Afternoon Networking Break

    4:20 PM

    Discussing Dairy-Tech Panel: Embracing Production Innovation for Cost-Effective and Productive Strategies

    • Evaluating the tech solution chain: Processing equipment, sensors, energy, chemical and water efficiency, UV potential
    • On-farm automation: Milking and monitoring
    • Fears of funding with long-term ROIs
    • Sustainable outcomes an added benefit
    • Quality management and food safety concerns resulting in resistance to innovation?

    Speakers

    Søren Schønnemann
    CEO, Factbird

    5:15 PM

    Closing Keynote Case Study: Grab and Go: All-in-One Convenience

    • Rising popularity of on-the-go formats for busy lifestyles
    • Pouring into small packs & lunchboxes, long shelf lives and appealing flavours
    • The full nutrition package: Delivering on protein, fibre, fats and vitamins
    • Racing to appeal to sports and active nutrition demographics
    • Keeping a lid on flavour and texture hurdles

    Speakers

    Sarah Smart
    CEO, The Collective

    5:35 PM

    Chair’s Final Remarks

    5:45 PM

    Drinks Reception (Sponsored by Resilux)

    6:45 PM

    After Party (Sponsored by I.T.S)

    Streams

    Stream one

    Stream A - TRENDING IN TRADE

    Stream two

    Stream B - GRAZING THE LAND

    THEME 5: DRIVING DISTRIBUTION FORWARD

    1:30 PM

    Moving Fence Posts in Export Strategies

    • Leading the way in emerging markets: Key players importing to the Middle East, Africa and Asia-Pacific
    • Assessing market maturity, affordability and product demand worldwide
    • Opportunities for brand extension in early stages of innovation
    • High-potential countries with strong avenues for growth and leading players
    • Paths to feeding nutrition into less developed markets

    1:50 PM

    Digitalising the Dairy Trail

    • How the industry is preparing for new supply chain legislation
    • Leveraging digital footprints: What do electronic passports and blockchain technology look like in practice?
    • Coding a greener future with technology innovation in the supply chain

    Schoeller Allibert

    2:20 PM

    Fireside Chat: On the Frontlines: Supporting Dairy Farmers for the Long Haul

    • Rising financial and taxation pressures stopping farmers in their tracks
    • Disappearing price-ups: Cost hikes in supply chains not reaching farmers pockets
    • Legal developments hoping to keep farmers on the land
    • Audience Discussion: How can dairy producers help create healthier farming environments?

    Speakers

    Bryce Cunningham
    Founder, Mossgiel Farm
    Mark Dempsey
    Senior Consulting Director – Global, GlobalData

    2:50 PM

    Spotlight – Export/ Import

    Reserved for RR Consulting

    8 AM

    Enrich Your Day: Registration & Breakfast Introductions (Sponsored by xx)/ Break the Ice Breakfast

    8:50 AM

    Chair’s Opening Remarks

    Speakers

    Martina Muller
    MD Southwest Europe, FrieslandCampina

    Positioning Brands with Purpose

    9 AM

    Opening Keynote: User-Generated Content Bringing Dairy to the FYP

    • Cottage cheese obsessions, butter boards, and Greek yoghurt dough: Viral recipes riding on dairy
    • Centred in nutrition: Trends fuelled by health and wellbeing
    • Getting the message across with digestible content
    • Do views translate into sales?
    • How brands are leveraging viral videos to capture new audiences

    9:30 AM

    Rebranding Dairy for Young Generations

    • Transforming tradition: Bringing a fresh approach to mature brands to appeal to modern tastes
    • Relating to consumers with humourous marketing
    • Optimizing reach with limited editions and flavours

    Reserved for Cargill

    10 AM

    Audience Interaction Panel: Milky Waters: Navigating Consumer Communication

    • Think before you click: Product health and sustainability claims across social media platforms, digital and
      billboard advertising
    • The future of regulatory landscapes in the EU, Nordics and UK
    • Filtering through regulatory developments in marketing to children
    • Functional in the spotlight: Highlighting competitive edge to shape buying decisions
    • The UK Junk Food Ad Ban: The future of advertising for ice cream, yoghurts and more
    • An industry clamp-down on fear mongering influencers
    • Fighting misinformation: What role do producers have in in ringing the bell on misinformation and
      deciphering US-EU disparities?

    Speakers

    José Pedro Silva
    Head of Brand and Market Development - Beverages & Food, Lactogal Produtos Alimentares
    Martina Muller
    MD Southwest Europe, FrieslandCampina

    10:40 AM

    Morning Networking Break

    11:10 AM

    Industry Interaction Roundtables

    2 x 40-minute discussions on a topic of your choice. Attendees can attend up to 2 roundtables led
    by peers but open to all.

    12:30 PM

    Networking Lunch

    STREAM A – TRENDING IN TRADE

    THEME 5: DRIVING DISTRIBUTION FORWARD

    1:30 PM

    Trade Partnerships Case Study: Be the Next Barista-Go-To / Taking Farm-to-Fork to the Next Level

    • Aligning with your consumer demographics’ favourite occasions
    • Building a long-lasting hospitality partnerships with mutual benefits
    • Win the heart of consumers and become the go-to-brand

    1:50 PM

    Subscribing to Comfort: Convenience Trends in D2C Models

    • Milk deliveries making a comeback in certain markets
    • New opportunities in sample subscription packages
    • Insights from retail: How are consumers purchasing dairy?
    • Specialist retailer perspective straight from the buyers

    Valio

    2:20 PM

    Panel Discussion: Serving the Future with New Growth Channels in Trade

    • Listings opening across food service, specialist retail, and D2C
    • Lactose-free demand: Growing opportunities in hospitality and retail
    • Seasonal sips: Iced and hot beverages making the menu year-on-year
    • One-up on health: Providing alternatives to carbonated soft drinks in leisure outlets
    • Cultural menu inclusions for dairy in ethnic cuisine
    • Private label competition with value range protein
    • The rise of GLP-1 Support Menus

    Speakers

    Christopher Robertson
    COO and Co- Founder, Sproud
    Martina Muller
    MD Southwest Europe, FrieslandCampina

    2:50 PM

    Spotlight – Distribution in Trade

    Reserved for AAK AB

    3:05 PM

    Afternoon Networking Break & PRIZE DRAW

    3:30 PM

    THEME 6 : Farming a Healthy Future for the People, Industry and Planet

    3:35 PM

    Panel Discussion: Keeping the Industry Churning in Tense Geopolitical Landscapes

    • Regulatory roadblocks: How are changing regulations like the EUDR and CSR putting the
      brakes on progress?
    • How will governmental decisions on agriculture, tax, investment freedom, and trade
      impact the dairy and alternative proteins industries?
    • Industry action: Learnings from players’ leading initiatives
    • Where will EU and Nordic Dairy fit in the global market?

    Speakers

    Martina Muller
    MD Southwest Europe, FrieslandCampina

    4:05 PM

    Closing with Collaboration: Workshop: Cross-Industry Partnerships Innovating for a Healthy Future

    • From research to retail: What collaboration is making a difference and what’s next?
    • Academic institutes and organisations driving insights for sustainable futures
    • Sharing start-up innovations for wider industry adoption
    • Supporting communities with powerful industry partnerships

    4:35 PM

    Chair’s Final Remarks

    4:45 PM

    Close of Conference

    Speakers

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    Back
    José Pedro Silva
    Head of Brand and Market Development - Beverages & Food, Lactogal Produtos Alimentares

    With over a decade of experience in Consumer-Packaged Goods (CPG) marketing and brand strategy, José Pedro combines expertise in managing iconic brands with a forward-thinking approach to market development. Currently serving as Head of Brand and Market Development at Lactogal, the largest Iberian dairy group, he leads the growth of key brands, including Matinal, Portugal’s premium dairy brand, which, through innovation and consumer-centric solutions, has elevated the Lactose-free segment, driving value in a competitive market. Previously, as Senior Brand Manager for Mimosa, Portugal’s largest CPG and dairy brand, José Pedro spearheaded its rebranding and strategic repositioning to ensure its relevance in the future. A Mathematics graduate with a postgraduate degree in Branding, José Pedro is currently pursuing a PhD in Marketing and Strategy, alongside an MBA. As an educator, he shares his knowledge through university-level courses on Marketing Management and Brand Strategy, inspiring the next generation of marketers.

    Passionate about the role of consumers in shaping markets, José Pedro champions brands as active contributors to market evolution. He advocates for combating the commoditization of consumption by delivering perceived value, enhancing consumer lives through meaningful brand experiences. His work exemplifies the transformative power of strategic marketing to build enduring brands that lead and inspire.

    Session Details:

    Audience Interaction Panel: Milky Waters: Navigating Consumer Communication

    2025-03-27, 10:00 AM

    Session Details:

    Gut Health Keynote: The Next Biotic Innovation

    2025-03-26, 11:35 AM

    View In Agenda
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