How Flexible Packaging Converters can offer brands more possibilities with digital printing

Win speed-to-market. Rule short & medium Size-runs and customization. Master connected packaging and brand engagement. And more!

29

November

  • 3PM London / 10AM New York
  • Free
  • Why attend?
  • Speakers
  • Contact Us

Why attend?

Are your CPG customers asking for better speed-to-market? Do they fight minimum order requirements? What about requests for more personalized, connected packaging, and packages that are vibrant and pop off the shelf? Digitally printed packaging and hybrid solutions are trending in the industry for good reason. It allows for cost-effective short & medium size runs and the ability to print packaging materials without the need for expensive setup costs. By reducing or eliminating the need for plates and setup, brands can respond quickly to market trends and changing consumer preferences and increase speed-to-market. Digital printing also allows for greater personalization. Packaging can include customer names, special messages, or interactive elements that create a memorable and unique experience for consumers. But brands aren’t the only ones who win. Digital printing offers flexible packaging converters a variety of benefits from reduced waste, to greater cost-efficiency, to increased quality control.

Key learning objectives:

  • Harness digital printing innovations such as connected packaging solutions
  • Leverage digital print capabilities for customization at scale
  • Efficiently adapt packaging designs for product proliferation, quick turn around and promotional messaging

Take advantage of shorter run lengths, higher sku count trends in the market place

Speakers

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Windell McGill
ION Launch Manager Paper Converting Machine Co. (PCMC)

Windell McGill is a packaging industry veteran who leads the digital printing product strategy at Paper Converting Machine Co. (PCMC), a BW Converting Solutions company. During his three-decade career, Windell has held various leadership positions at prominent print and packaging companies including AVT Americas, HP Indigo, and ePac Atlanta. With his extensive experience in this dynamic field, Windell is committed to growing the industry through technological advancements, fostering a culture of innovation, and driving continuous improvement.

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Heidi Hilbert
Senior Marketing Specialist, Paper Converting Machine Company

Heidi, a Green Bay native, is a cheesehead at heart and has dedicated over three decades of her career to marketing. For 18 years, she led a team of graphic designers and project managers at the world's largest private label dairy company, where she oversaw the production of packaging graphics for both retail and foodservice dairy products. After her time in dairy packaging, Heidi transitioned to marketing cheesemaking equipment. Currently, she works in strategic marketing for Paper Converting Machine Company, a subsidiary of BW Converting Solutions. The company specializes in manufacturing printing presses and laser anilox cleaners for the flexible packaging, prime label, and carton converting industries.

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