15th Annual International Accounting Forum 2025

Join leading senior players from the UK’s top Accountancy firms and International networks and Associations to collaborate upon the key themes impacting the sector and the opportunities for growth that they represent.

26

June

  • Hilton London Metropole, UK
  • Invitation only
  • Why attend?
  • Agenda
  • Speakers
  • Plan your visit
  • Event Gallery
  • Sponsors
  • Media Centre
  • Awards
  • Partner with us
  • Contact Us

Why attend?

WHAT TO EXPECT FOR 2025?

 

200+

Attendees to meet each year

15+

Exhibitors to meet each year

20+

Speakers

70%

Attendees at Director+ level

200+

Attendees to meet each year

15+

Exhibitors to meet each year

20+

Speakers

70%

Attendees at Director+ level

2024 highlights

Agenda

  • 26 Jun 2025
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8 AM

Registration

8:40 AM

Chair’s opening remarks

Speakers

Sasha Qadri
Host & Moderator

8:50 AM

Setting the Scene & Welcome Address

Speakers

Zoya Malik
Editor-in-Chief, International Accounting Bulletin

9 AM

Panel Discussion: What’s New and Topical in Accounting in 2025?

Senior Representative, Mercia Group

9:20 AM

A Look into Our 2030 Roadmap – Predictions & Opportunities to Watch Out For

Senior Representative, LEA Global

SESSION 1: Global Trends – Shaping Today, Transforming Tomorrow

9:40 AM

Putting ESG on Your Agenda – Creating a Smooth Transition for SMEs

Speakers

Mark Lumsdon-Taylor
Partner & Head of Sustainability ESG, MHA the UK Member firm Baker Tilly International

10 AM

Panel Discussion: Reshaping the Future of Business Leaders – Insights on Learning & Development

Speakers

Sasha Qadri
Host & Moderator
Mark Lumsdon-Taylor
Partner & Head of Sustainability ESG, MHA the UK Member firm Baker Tilly International

10:30 AM

Networking & Refreshment Break

SESSION 2: Revitalising Firm Structure

11 AM

HLB Women Advancement Report 2024: Defining Success – Women, Work and Leadership

Senior Representative, HLB International

11:20 AM

The Untapped Potential of Strategic Digital Audits – Your Key Towards Market Positioning and Growth

Senior Representative, Inflo

11:40 AM

Future-Proofing Accounting Firms: AI, Automation, and the Evolving Role of Accountants

Speakers

Tony Sacre
President & CEO, Allinial Global

12 PM

Panel Discussion: The Evolution of Accounting Firms: Strategy, Innovation & Market Leadership

Speakers

Sasha Qadri
Host & Moderator
David Goode
Head of Workpapers Solutions, Inflo 
Christos Christodoulou
CEO, Delphi Alliance
Tony Sacre
President & CEO, Allinial Global

12:30 PM

Hosted Roundtables

A unique opportunity to deep dive into the most challenging issues and best practices. Develop solutions to critical challenges facing the industry. Hosted by industry experts and each focused on a single issue, roundtables are an exciting, interactive way to build your personal network and learn from the experience and expertise of others. 

Each roundtable session lasts for 20 minutes, and delegates may attend up to 2 roundtables. 

Roundtable 1 -Balancing Quality and Growth in Your Global Business

In today’s competitive international landscape, scaling your practice is crucial for sustained success across diverse markets. Whether through strategic partnerships, mergers and acquisitions, or organic growth, each approach presents unique challenges. Rapid expansion can put a strain on your processes, personnel, and systems, increasing risks if not managed effectively.

In this session, we will examine potential quality issues that may arise during global business growth and discuss essential strategies for maintaining control. We will also highlight the importance of continuing to invest in your team’s development to ensure they can navigate the complexities of international markets.

Senior Representative, Mercia Group 

Roundtable 2 - ‘Perfection is the Enemy of Progress’ - Are Accountants Too Caught Up in Today to Innovate for Tomorrow?

Available for sponsorship 

Roundtable 3 - A Look From Private Equity Investors - Why is Accounting So Attractive?

Available for sponsorship

 

1:15 PM

Lunch & Networking Break

SESSION 3: Opportunities and Challenges in Tech Adoption

2 PM

The Multi-Faceted Approach to Cybersecurity – The Wakeup Call and Guidepost for Your 2025 Priority

Senior Representative, HLB International

2:20 PM

Closing the Client Readiness Gap: How Technology Drives Realization & Engagement Efficiency

Engagement efficiency remains a challenge for firms striving to hit realization targets and keep engagements on budget. One of the biggest obstacles? The client readiness gap—the time it takes for clients to fulfill document requests correctly. We’ll explore:

  • The Current State of Engagement Efficiency: How delays, miscommunication, and incomplete client responses impact realization and overall profitability.
  • The Role of Technology: How modern request and document management solutions can streamline workflows, improve collaboration, and reduce inefficiencies.
  • A Sneak Peek at What’s Next: A look at Suralink’s upcoming innovations designed to further optimize engagements

Speakers

Erich Dietz
Chief Revenue Officer, Suralink

2:40 PM

Case Study: Our Journey Towards Achieving Innovation Through Strategic Partnerships with Networks and Associations

Reserved for Trullion

3 PM

Panel Discussion: Creating the Accountant’s Tech Toolkit – Firsthand Experiences of Tech Implementation

Senior Representative, HLB International

Speakers

Sasha Qadri
Host & Moderator

3:30 PM

Networking & Refreshment Break

SESSION 4: Creating Service Lines of the Future

4 PM

AI & Professional Services – How do you Start a Cyber Advisory Practice?

Senior Representative, HLB International

4:20 PM

Case Study: Large Scale Success in Gen-AI Implementation

Available for Sponsorship

4:40 PM

Case Study: Diversifying Services for a Holistic One Shop Client Experience

Available for Sponsorship

5 PM

Panel Discussion: Increasing Your Bottom Line and Striving for Growth – Opportunities and Solutions in Service Lines

Senior Representative, HLB International

Senior Representative, Suralink

5:30 PM

Conference Close & Drinks Reception

7 PM

Awards & Dinner

Speakers

Select a speaker to learn more

Back
Sasha Qadri
Host & Moderator

With a background in television news, having anchored for Sky and produced / reported for other global networks including CNN, Bloomberg and CNBC, Sasha is a seasoned presenter and interviewer. She works across industries at the intersection of business, finance and technology. Sasha has facilitated many conversations on adopting and leveraging AI and tech transformation more broadly, frequently interviewing senior leaders from HPE to IBM and Microsoft amongst others.

Recent interviews include the Former Chancellor Philip Hammond, leading AI expert Mo Gawdat, the CEO of Strava, Mike Martin, the Head of GCHQ, Anne Keast-Butler and many more in the world of business and technology.

Events throughout 2024 included co-hosting at London Tech Week, emceeing at Money 20/20 in Europe, chairing the Innovate Finance Global Summit, and consumer technology event Leap, where Sasha was one of the main stage moderators. Other events include Connected Britain, Retail Week Live, The Next Web, The Financial Times Global Insurance Summit and The London Gatwick Economic Summit.

Sasha started her career in investment banking, and frequently works with financial institutions. She also spent several years as a Senior Programming Director at Bloomberg Live, where she curated and moderated flagship business and technology events. Sasha studied Social and Political Sciences at Cambridge University and spent her gap year studying at The Sorbonne.

Session Details:

Panel Discussion: The Evolution of Accounting Firms: Strategy, Innovation & Market Leadership

2025-06-26, 12:00 PM

Session Details:

Panel Discussion: Reshaping the Future of Business Leaders – Insights on Learning & Development

2025-06-26, 10:00 AM

Session Details:

Chair’s opening remarks

2025-06-26, 8:40 AM

Session Details:

Panel Discussion: Creating the Accountant’s Tech Toolkit – Firsthand Experiences of Tech Implementation

2025-06-26, 3:00 PM

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Zoya Malik
Editor-in-Chief, International Accounting Bulletin

Session Details:

Setting the Scene & Welcome Address

2025-06-26, 8:50 AM

View In Agenda
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David Goode
Head of Workpapers Solutions, Inflo 

David Goode is the Head of Workpapers Solutions at Inflo, where he leads the advancement of innovative tools that transform audit practices. A Chartered Accountant (ICAEW ACA) with over a decade of experience, David specializes in audit technology, data-driven methodologies, and practice management. Since joining Inflo in 2022 from Haysmacintyre, he has leveraged his expertise to support firms in successfully implementing Inflo’s solutions, while championing feedback-driven product improvements. Passionate about enhancing audit quality and efficiency, David is dedicated to empowering firms with cutting-edge technology and delivering lasting value to clients and teams alike.

Session Details:

Panel Discussion: The Evolution of Accounting Firms: Strategy, Innovation & Market Leadership

2025-06-26, 12:00 PM

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Next speaker
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Mark Lumsdon-Taylor
Partner & Head of Sustainability ESG, MHA the UK Member firm Baker Tilly International

Mark is Partner at MHA Baker Tilly International (BTI) (Ranked 9th largest in the world) specialising in Global Assurance, Financial Turnaround, Fashion & Cosmetics, Food Manufacture & Rural Industries. He leads the MHA UK ESG Audit & Advisory function. He is also engaged in food retail, and consumer industries and a multi award winning turnaround specialist

Mark trained at Macintyre Hudson and has remained with the firm, aside from a 15 year in industry role, building a national educational commercial organisation investing over £100m, Employing 1300 staff, working with 1000s of national and international businesses, leverage GDP in the south east and enable nearly 78,000 students to be educated. He pioneered the world class sustainability Eco Project at Betteshanger park (Kent) (being the longest building in Europe at that time) in a £30m Regeneration project. Mark has been in the C-Suite understanding the challenges facing national and international businesses.

Mark has delivered numerous turnarounds from financial services through to rural businesses, and national institutions.

Mark Charis Rural Policy Group – a think tank and advocate for sustainable rural policy across the United Kingdom linking food & farming to public health and environmental sustainability. The policy group launched its National Green Futures Report in 2021 to set the foundations for a rural-first approach to economic policy-making for a more sustainable UK plc. He is directly connected into Westminster and works on a non partisan basis with government to support the industries MHA Serves.

Mark has won numerous awards for his work including National Finance Director of the year 2007, Accounting for sustainability National award 2012 (ICEAW), National Business Finance Director 2014 (Finance Director) and the Institute of Directors (IOD) blue ribbon award for Governance and Finance excellence in 2018.

He is a Liveryman in the Worshipful Company of Fruiterers, a Member of the Guild of Freemen, A member of the livery of Chartered Accountants, IoD South East Lead for ESG and a member of the CBI’s South East Council.

Session Details:

Panel Discussion: Reshaping the Future of Business Leaders – Insights on Learning & Development

2025-06-26, 10:00 AM

Session Details:

Putting ESG on Your Agenda – Creating a Smooth Transition for SMEs

2025-06-26, 9:40 AM

View In Agenda
Next speaker
Back
Christos Christodoulou
CEO, Delphi Alliance

Session Details:

Panel Discussion: The Evolution of Accounting Firms: Strategy, Innovation & Market Leadership

2025-06-26, 12:00 PM

View In Agenda
Next speaker
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Tony Sacre
President & CEO, Allinial Global

With a wealth of experience in international business and strategic organizational development, Tony Sacre is building upon a 25-year career that includes senior executive roles within ANZ Banking Group, Commonwealth Bank, HSBC, JP Morgan, and National Australia Bank, as well as experience leading various financial markets, trade finance, and advisory businesses across the globe.

From 2018 to 2025 Mr. Sacre served as Chief Executive Officer of the Bentleys Network, Australia’s twelfth largest accounting firm with revenues in excess of 140 million AUD. There, he focused on enhancing capability and capacity within the network and driving developmental projects across all regions.

At Allinial Global Sacre is responsible for strategic planning, financial performance, and the association’s overall growth and success. With both CA and CPA credentials and experience serving on the association’s Global Executive Board and APAC Regional Board, he complements a primary strength of the Allinial Global leadership team—its deep, nuanced understanding of the accounting profession and the evolving needs of today’s independent accounting and advisory firms.

Session Details:

Panel Discussion: The Evolution of Accounting Firms: Strategy, Innovation & Market Leadership

2025-06-26, 12:00 PM

Session Details:

Future-Proofing Accounting Firms: AI, Automation, and the Evolving Role of Accountants

2025-06-26, 11:40 AM

View In Agenda
Next speaker
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Erich Dietz
Chief Revenue Officer, Suralink

Erich Dietz is the Chief Revenue Officer (CRO) at Suralink, where he leads the company’s growth initiatives, focusing on enhancing client experiences and driving revenue. With over two decades of experience in enterprise sales, partnerships, and SaaS solutions, Erich has a proven track record of building high-performing teams and delivering exceptional results. Before joining Suralink, he held senior leadership roles in various technology and software companies, consistently driving innovation and customer value.

Erich's expertise lies in aligning business strategies with client needs, making him a key voice in advancing secure, efficient solutions for accounting firms.

Session Details:

Closing the Client Readiness Gap: How Technology Drives Realization & Engagement Efficiency

2025-06-26, 2:20 PM

View In Agenda
Next speaker

Plan your visit

Plan your stay

Book now to secure your discount

Ready to reserve your room? Click on the book now button below to activate your discounted rate and make London experience during the International Accounting Forum and Awards a seamless and enriching as possible.

Location

London Hilton Metropole

225 Edgware Road, London, W2 1JU

Plan your stay

Accommodation details

Make the most out of your experience at the 15th Annual International Accounting Forum by staying at the heart got the action. We have secured a 10% exclusive discounted rate at the Hilton London Metropole for attendees of our event. Dates available from 25-27 June. Choose to stay for the full event duration or book just one night to suit your schedule.

Sponsors

Select a sponsor to learn more

Gold Partners

Silver Partners

Bronze Partners

Panel Host Partner

Exhibitors

VIP Table Host Sponsors

Awards

International Accounting Awards 2025

International Accounting Awards is the industry’s foremost recognition of excellence, attracting entries from all over the region and recognising the campaigns, accounting firms, along with regulators, and industry bodies, consultancies and advisories, law firms, technology providers, and individuals that define the cutting edge of work in the accounting arena. The gala awards presentation dinner has grown to be the premier event in the accounting calendar.

This year we have a brand new awards website for you to add your entries. Click here to see our new website

Partner with us

The International Accounting Forum & Awards brings together senior players from the UK’s top Accountancy firms and International networks and Associations. Our audience includes the likes of KPMG, Baker Tilly, Goodman Jones, Moore and PWC.

By choosing to partner with us, you can expect fruitful opportunity to network and connect face-to-face with key decision makers within the industry. We bring the right people under one roof to ensure that your brand is seen directly by an exclusive audience of senior buyers. With extended networking breaks, a dedicated exhibition area within the venue, and a prestigious awards ceremony in the evening there is plentiful opportunity to meet and collaborate with new people, develop meaningful connections and form long-lasting partnerships.

 

BRANDING

Build brand awareness among the prospective customer base.

Get your brand front of mind.

THOUGHT LEADERSHIP

Promote your unique solutions and demonstrate your capabilities.

Directly address your audience.

LEAD GENERATION

Meet C-level executives you would not otherwise have met.

Create viable new business opportunities with decision makers.

Gain ROI.


Our Audience

Media Centre

International Accounting Bulletin

The Accountant

Enquiry

Contact Us

SPONSORSHIP ENQUIRIES

Ray Giddings

Director of Events

+44 (0) 20 3096 2585

SPEAKER ENQUIRIES

Nina Beddoe

Conference Producer

+44 20 4540 7650

MARKETING ENQUIRIES

Madelayne Goodall

Marketing Manager

SPONSORSHIP ENQUIRIES

To enquire about sponsorship opportunities for the conference, please contact

Ray Giddings

Director of Events


+44 (0)20 7936 6512 M. +44 (0)7803 393327

SPEAKER ENQUIRIES

To enquire about speaking opportunities for the conference, please contact:

Nina Beddoe

Conference Producer


+44 20 4540 7650