Executing Shopper Insights 2020

iMotions

Company Website: https://imotions.com/

Simpson Carpenter

Company Description:

We specialise in understanding shopper behaviour, working in close partnerships with top retailers and manufacturers to provide commercially driven insights. We offer support on a wide range of business decisions including merchandising, range optimisation and packaging. Our insights draw on qual, quant, behavioural science and cultural context to help our clients compete strongly both now and in the future. Our experienced team are passionate about retail and work in an agile way so that we are able to deliver cost efficient, fast insights to help drive your business forward.

Company Website: www.simpsoncarpenter.com

Stravito

Company Description: Stravito is a search and information discovery tool for all your market research reports and insights. Founded in Sweden by a team of experienced entrepreneurs, Stravito uses AI-powered search built and trained for finding insights faster in consumer goods and retail companies. With Stravito you can find answers to any business question in minutes, helping you spend less time looking for market research reports and insights, save money being spent on duplicated research, and make data-driven decisions with ease. Loved by marketing and CMI at the world’s leading consumer goods companies, Stravito is a better way to find your insights.

Company Website: https://www.stravito.com/

Esri

Company Description: Esri is the global market leader in geographic information systems (GIS), offering powerful mapping and spatial analytics technology. Since 1969, Esri has helped customers unlock the full potential of data and is deployed in over 350,000 organisations including the world’s largest cities, national governments, colleges and universities around the world.

Company Website: https://www.esriuk.com/en-gb/home

Lil Packaging

Company Website: https://www.lilpackaging.com/

Mindspeller

Company Website:

Relative Insight

Company Description:

Born out of a 10-year research project with Lancaster University’s linguistic and cyber security departments, Relative Insight originally designed its technology to support law enforcement agencies identify paedophiles masquerading as children online.

Today, we apply the same methods of language comparison to uncover crucial and unexpected differences in the way people talk. This then helps organisations inform new strategies to interact and communicate more effectively with their audiences.

Our platform analyses data from any language asset to give transformative consumer insights, and our technology can change everything that a brand, organisation or agency think they know about their users.

Most organisations have considerable language data assets at their disposal - including surveys, reviews, CRM and social media content, which we can analyse to reveal nuances and trends that won’t have been considered before. These hitherto unnoticed nuances are the game-changers.

Encouraging clients to realise the potential, and then gain significant business value from the language data they have access to is at the core of what we do.

Whilst we remain true to our academic roots with HQ in Lancaster, we have an office in London, and then as part of a major investment programme, Relative Insight will expand into New York in early 2020.

Company Website: http://relativeinsight.com/

Strategir

Company Description: Strategir has been at the forefront of market research since 1986. Passionately curious about people and behaviour, we deliver more than quality data ; we make it meaningful and identify viable opportunities for our clients.   We do market research because we’re passionate about exploring the reasons why people behave the way they do across different cultures and markets. Consider us a sparring partner, matching our curiosity and expertise to your business environment. Proactive and pragmatic, we work hand-in-hand with all our clients to unlock the consumer truth and identify actionable opportunities. Over the years we’ve shaped our tools and methodologies, integrating leading-edge research technologies that get you closer to consumer truth. Our research approach puts you in the driving seat to actively shape key dimensions of the product experience and consumer decision-making process.

Company Website: http://www.strategir.com/

Shopper Intelligence

Company Description: Shopper Intelligence is a new global industry program of shopper measurement, covering all the major categories and retailers in the United States and 8 other countries. We provide robust, in depth metrics gleaned direct from shoppers - focusing on satisfaction, needs, decision making and the path to purchase. With a huge sample, used by both manufacturers and retailers, it complements Scan, Panel and Loyalty data, getting closer to the “why”, to inform category and shopper marketing plans. For the first time, we show how any one category compares to others, and benchmark explicitly from retailer to retailer. As well as a team of specialists to help you, this cost efficient program has self-serve web enabled reporting, fast tracking to insights.

Company Website: http://www.shopperintelligence.co.uk/