Company Location:http://www.strategir.com/United Kingdom
Strategir has been at the forefront of market research since 1986. Passionately curious about people and behaviour, we deliver more than quality data ; we make it meaningful and identify viable opportunities for our clients.
We do market research because we’re passionate about exploring the reasons why people behave the way they do across different cultures and markets. Consider us a sparring partner, matching our curiosity and expertise to your business environment. Proactive and pragmatic, we work hand-in-hand with all our clients to unlock the consumer truth and identify actionable opportunities.
Over the years we’ve shaped our tools and methodologies, integrating leading-edge research technologies that get you closer to consumer truth. Our research approach puts you in the driving seat to actively shape key dimensions of the product experience and consumer decision-making process.
Company Location:http://www.shopperintelligence.co.uk/United Kingdom
Shopper Intelligence is a new global industry program of shopper measurement, covering all the major categories and retailers in the United States and 8 other countries. We provide robust, in depth metrics gleaned direct from shoppers - focusing on satisfaction, needs, decision making and the path to purchase. With a huge sample, used by both manufacturers and retailers, it complements Scan, Panel and Loyalty data, getting closer to the “why”, to inform category and shopper marketing plans. For the first time, we show how any one category compares to others, and benchmark explicitly from retailer to retailer. As well as a team of specialists to help you, this cost efficient program has self-serve web enabled reporting, fast tracking to insights.