Global Trends: Premiumisation and The Health Conscious
As consumer choice continues to widen, purchasing power continues to shift. The empowered consumer has dictated many recent trends, altering the non-alcoholic beverage market. In order to survive, producers are relying heavily on innovative ideas or cutting edge marketing strategies to boost market share in this increasingly competitive market.
Although some may see this as a challenge, these trends have ultimately created potential opportunities. Thus it is essential for industry leaders to understand these trends to navigate in this tricky market.
Natural/ Health trend
The internet continues to connect the world. This connectivity has massively boosted the health trend in the past decade. Consumers are now inclined to stay healthy, reduce their sugar intake, which has lead to consumers considering quality before price. Products containing natural ingredients are being considered ahead of produce with artificial elements.
With consumers demanding more from various products, this has also led to the rise of functional products. These products are categorised to bring health benefits when consumed, such as herbal drinks
Premiumisation – A Taste of the High Life
A taste of the high life is what everyone is looking for. Many often believe this is shown by the products you consume, and this very ideology has been the driving force behind Premiumisation. Seeking to assert status and to reduce the distance to the ideal self, this global trend has led to the rise of new premium brands, such as Fever-Tree.
With multiple changes occurring in the industry, it is essential for beverage professionals remain informed with these updates! Join industry leaders at this year’s Innovation in Non-Alcoholic Beverages Congress, as we delve into various pressing topics surrounding the industry! For more information, please visit: http://www.arena-international.com/innovation-in-non-alcoholic-beverages or alternatively you can email us at: firstname.lastname@example.org
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