Hear from sustainability leaders as they discuss the best practices to adopt the Plastic Pact
The beverage industry is under increasing pressure to abandon virgin plastic use to adopt more recyclable packaging, and promote deposit return schemes.
Join us at this year’s Non Alcoholic Beverages Strategy Congress to hear from some of the sector’s leading representatives debating how brands can comply with sustainability regulations without reducing their profits.
Hans van Bochove, Vice- President Public Affairs and Government Relations from Coca Cola will present how brands owners and retailers can work together to establish a common sustainability strategy, outlining the importance of redefining the entire supply chain to reduce the industry ecological footprint.
Following on Hans Van Bochove, we will keep on unveiling the sustainability challenge with Patricia Fosselard, the Secretary General of the European Federation of Bottled Waters who will highlight the overall European context with a focus on the most recent EU policy initiatives targeting beverages. Patricia Fosselard will also analyse the position of the sector regarding deposit and recycling schemes, and she will present what can be implemented to overcome the global litter challenge.
More than ever brands need to be seen as ethical and eco-friendly, as the consumer attention is very much focused on purchasing products that do not harm the environment.
It is of a paramount importance for brands to elaborate their sustainability to retain their customers and not to lose their credibility. Furthermore, sustainability can also be seen by brands as an opportunity to attract more customers and grow their categories with sustainable products.
The congress will delve into the sustainability strategies brands can adopt to develop their business and set themselves as industry leaders against pollution.
Secure your place to come and discuss the sustainability challenge with industry leaders at this year Non Alcoholic Beverages Strategy Congress in Barcelona!
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