Highlights of 2018
This year’s event was highly topical with many presentations covering the future of packaging and labeling in a way which gave the audience actionable takeaways which could be taken back to the office and rolled out in meaningful ways
- Harnessing branding as a story telling tool; remaining relevant in both the present and the future! Guido Schmitz, Director of Packaging Design, Bayer gave an insightful presentation into how appreciating brand loyalty can serve as a mechanism to generate a bond between your customer and your company that lasts a lifetime and increases your revenue while assessing ways through which branding can differentiate your products from that of the competition to win a competitive advantage
- Designing packaging which is more secure and appealing both to the regulator and the consumer; pushing the Crayola box to its limits! Carl Accettura, Vice President, PharmoRx Therapeutics Inc highlighted ways through which enhancing information flow between regulatory and artwork teams can guarantee documentation used in artwork approval process is a match with regulatory requirements and prevents delays. Further to this Carl discussed how promoting innovative packaging designs enables your products to stand out against those of the competition.
Exploiting blockchain technology to ensure compliance with the Drug Supply Chain Security Act (DSCSA) Bob Celeste, Founder, Center for Supply Chain Studies presented an innovative and audience grabbing session which examined blockchain as a tool to improve track and trace, recalls and reimbursements while uncovering ways blockchains’ evolving nature can improve record security, traceability and prevent cyber-attacks to utilize in your supply chain
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