How has e-Commerce Altered Packaging?
Within the past decade, the gap between e-commerce and physical retail has shrunk dramatically. Analysts have suggested that online sales will surpass physical sales before 2025, which will have a huge impact on the packaging industry.
Unlike the past, the need to stand out in a sea of competition on shelves isn’t the norm anymore, altering the dynamics of packaging completely. Consequently, brands need to reconfigure their packaging priorities to ensure they match the demands of online shoppers.
How has e-commerce affected packaging so far?
Many have expressed their concerns on social media regarding the unnecessary packaging through e-commerce. This has been a talking point, as excessive waste is produced.
However, in some instances, the reason behind extensive packaging is due to the sophisticated systems used to ensure no extra space is present for goods to slide and fly.
As products brought online experience a different path to products in shops, more touch points are incurred. Leading testing giants ANAMA Packaging and Container has stated the average box is “dropped 17 times” before it arrives destination. If this figure is true, the ridiculous amount of packaging is necessary to protect the product.
Brands are hesitant towards this as the consequences are more than just an inconsumable product.
“The cost of replacing a destroyed item can be up to 17 times the cost of shipping, and negative website reviews resulting from the destruction of an item can take months to counterbalance with positive ones.” – The association of Packaging and process Technologies
All in all, there are multiple factors which come into play during the design stage, PACE Asia will cover the essentials, ensuring you gain insight into the latest developments in packaging.
If you wish to explore these themes in depth and apply it to your business, why not register for the 7th annualPACE Asia Forum. Don’t miss the chance to exchange ideas, meet like-minded peers and packaging solution providers, as well as learn from exclusive case studies, interactive discussions, and practical one-to-one business meetings.
2018 Registration: http://www.spgmediadesign.com/test/arenareg/paceasia2018/register.asp
2018 Event Programme: http://www.arena-international.com/paceasia?clearcache=1
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