How to face the US Federal Regulations on the Alternative Nicotine Products
In the present day, the US market of alternative nicotine products has recently seen a bump in the road concerning its future. With all the federal regulations in place, the new landscape for manufacturers has made a turn that is now restricting the growth of the industry. With the introduction of federal laws like the PMTA (Pre-Market Tobacco Product Application), which requires those products that were introduced in the market after the 15th of February 2007; to comply to a series of strict guidelines regarding not only its fabrication (amount of nicotine), but also its packaging and labeling.
However, the fact is that since 2011 the alternative nicotine sector in the US has been constantly growing, with sales expected to surpass the traditional tobacco industry by 2023. Additional to this, the FDA has announced that the combustible cigarettes are to be regulated with a non-addictive amount of nicotine; which will probably lead to a reduction on the tobacco sales and a big opportunity for the next generation nicotine products market.
Besides, even though the tobacco industry in the US is becoming more and more regulated, all the US manufacturers must definitely consider to go international. The possibility to start exporting their next generation nicotine products in another country will bring the opportunity for the industry to innovate and explore different consumer trends within the international market. And, while there is an FDA ruling on the use of flavors that attract children like ice cream; nicotine products like vape and e-cigarettes will probably rely on the development of new technology and product designs.
If you are a nicotine brand owner and wish to know more, join our Next Generation Nicotine Delivery USA conference, where we will have speakers like Patricia Kovacevic, from Nicopure Labs, presenting about compliance with the PMTA and the opportunity this presents; and Chris Howard, VP of E-Alternative Solutions with a presentation on “The War of Flavors”.
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